Brand Profile
Gitanjali Group a 12500 crores company, strategically positioning itself as the leading diamond studded jewellery-manufacturing company, today has one of the largest fully integrated diamond and jewellery manufacturing plants in the country.
We have launched an Apparel brand “Diya†with the same brand identity of the diamond jewellery brand “Diyaâ€, Born of dreams under Gitanjali Group.
Diya is a brand catering to the Indian Ethnic Wear category for today’s women. This include fashion wear as well as day wear or office wear for toady’s working women.
The brand has launched in Mumbai, the commercial capital of India, in April, 2012. with one Excusive Store and Seven Shop in Shop counters with Maya Lifestyle, a Gitanjali Group Multi Category large format store.
The brand with it’s aggressive expansion plan has a target to reach 100 door by FY 2013-14.