Brand Profile
Alok Industries Ltd is one of the largest manufacturers and exporters of textures yarn, woven and knitted fabric, home textiles and readymade garments.
Alok has also acquired ’Mileta’ in Czech Republic which specializes in high value premium products. ’Mileta’ is a European major in yarn dyed shirting’s, handkerchiefs and table linen, and also owns apparels brands like Mileta, Erba, Cottonova and Lord nelson.
In India, Alok Retail (India) Ltd is a part of Alok group and has a chain of Retail stores under the brand Name ‘H&A’. As the name suggests these stores sell home products like Bed linen, Bath linen, Pillows, Pillow covers, Cushions, Cushion covers etc. and Formal, Casual and Party ware apparels for Men, Women and Children, all under one roof.
Apart from these there are Accessories for Men and Women. The entire range is targeted at the mid segment and hence the punch line is aptly kept-‘Spending wisely never felt so good’.