Q1.Can we start with a complete overview of your brand; basically what inspired you to start Mother’s Pride pre-school? What was the thought pattern?
Ans) The journey of Mother’s Pride began in 1996 with its first branch at Paschim Vihar. A spacious colourful school with a scientifically planned curriculum and computers opened the eyes of the parents to a new way of bringing up children. From then on, Mother’s Pride became the trendsetter for preschool education. Today, Mother’s Pride has over 100 branches and many more are on the way.
To date Mother’s Pride, remains the only preschool with a research and development department. All the teachers undergo rigorous training and are continuously educated about new revelations in child psychology. A workforce of over 2500 highly professional teachers (including our senior secondary school – Presidium) along with over 700 quality managers, academic heads and administrators, work towards providing little children the best of education and facilities, to groom them into leaders of tomorrow. Not only this, the school has taken the onus to educate parents about positive parenting through a series of seminars conducted by our Chairperson Mrs. Sudha Gupta, thus, creating a healthier society of enlightened parents and bright kids.
Q2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome that and what kind of activities are facilitated by your school regarding children’s holistic development?
Ans) Initially started with one school and now successfully running 100+ schools in a span period of 20 Years. Today we have 35000+ children at Mother’s Pride and Presidium. Earlier there wasn’t any concept of sending young child (of age 2 years) to any formal nursery school. We brought this concept of providing professional approach to child development of this age group. Hence we can say that we are the pioneers in pre-school education and with the help of franchisezing which is one of the leading franchise consultancy companies we are sure to achieve great success.
Q3.According to you what is the Unique Selling Proposition (USP) of your brand Mothers Pride? How your brand is different from your contemporary competitors? Please throw some light on this topic?
Ans) Unique Infrastructure;
Healthy Child-Teacher ratio;
We provide regular practical training to owners of our franchise branches;
Curriculum is made by expert team;
Parenting seminar conducted for parents of students of Mother’s Pride and Presidium.
Q4. Where have you marked your presence in India till date? What are your plans regarding the future?
Mothers Pride has made its concrete presence spanning all over India with more than 100 franchise institutes. We owing to our hard work and dedicated services to children have created a franchise chain of preschool where we appreciate what a child is, we believe that every child possess certain abilities in his/ her own way, that every child is special in his/her own regard and what is need is just to polish his abilities to make the child shine like a diamond.
Q5. Where do you see your brand in the next 5 years from now and what are your future strategies and prospects regarding your brand?
In the coming years, we see our brand Mother’s Pride to be the leading play school of this country. We with our dedicated and vigorous efforts will be spanning rapidly in North & Central India.
Q6. Please share the franchise facts of Mother’s Pride pre-school with us.
· Total Investment: Rs 30-50 lacs (including Franchise Fee)
· Franchise fees: Rs 15 lacs
· Area Required: 3000 – 6000 sq feet
· Royalty: 15%
· Payback period: 2-3 years