Future Group has launched a fresh business model to the convenience of tech-driven customers. Big Bazaar Direct would help customers to shop online, for which they will be offered over 1,000 deals by Big Bazaar. The company will appoint franchisees who will be taking prders on tabloid, and will deliver in three or seven days. Once the order is placed the customers will receive a confirmation SMS and they have to make payments to franchisees who will get a commission on sales. Deliveries will be made by the company from special warehouses set up for this purpose.
The group is aiming to have 100,000 franchisees within the next two years. Selected parties need to make Rs 3 lakh investment which includes a refundable security deposit, initial advance, set-up charges for the tablets, initial branding, and training.
The group launched the project as pilot three weeks ago in Nagpur. While the company has promised about three-to-seven-day delivery, ultimately it is looking at 24-hour delivery in cities such as Mumbai and 48 hours in smaller cities.
The new venture is the second such big project from Future Group this year, after the ‘Big Bazaar Profit Club’ scheme launch in April-May where a customer has to pay Rs 10,000 upfront, after which he can shop for Rs 1,000 a month for 12 months.