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Chhabra 555 launched a franchise outlet in Rajasthan

Ethnic wear brand Chhabra 555 has opened its first franchise store in Bhiwadi, Rajasthan. Spread across an area of 3,000 sq. ft. the store showcases a wide range of traditional to contemporary Indian ethnic wear. The company has a network of over 60 stores across India. Known for their designs and good quality products at affordable prices, Chhabra 555 provides a large variety of products which they customise to suit each the individual market.

Chhabra 555 is a well-known apparel brand offering a wide range of saris, suits, lehengas, lachas and bridal wear for genext brides, mothers, daughters as well as grannies. The brand is aiming to grab a 10 per cent market share by 2015. The 55-year-old brand that is into ethnic fashion is now planning aggressive retail expansion in the country.

Supported by a select team of designers, the company started off from a small sari shop in Chandni Chowk, New Delhi. It now has a presence all over NCR with more than 60 stores spread across the country. With a strong distribution network, an established supplier base and effective accounting mechanisms, Chhabra 555 is all set to achieve growth targets set by the company.

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