Q. 1. Can we start with an overview of Libas and what inspired you to start it?
Well, every fashion aspirant knows Libas. Libas is a 22 years old premium fashion designer brand. We are a one stop fashion store for contemporary and rich ethnic wear for both men and women. Libas has a huge network of 80+ expert designers and 5000+ designer products. The idea of Libas flourished when Riyaz Gangji, MD of Libas, was working under an American designer in Hong Kong and then Shenzhen Tailors. It proved to be the catalyst for Libas’ creative designs.
Q.2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome it?
Libas is a niche apparel brand offering highly luxurious clothing for India’s elite crowd. High pricing was a big hurdle when we launched Libas. So, we started providing our glamorous designer wear to Bollywood movies, celebrities and TV shows. This created a massive following among India’s fashionable crowd and Libas became the most loved apparel brand in the country.
Q.3. What is Unique Selling Proposition (USP) of Libas? How is your brand different from your competitors?
Libas is a well-known name in the luxury apparel segment. Bollywood celebrities love our designs. Moreover, our designs are contemporary as well as rich in Indian culture, making our brand appeal, wide-ranging.
Q.4. Where have you marked your presence in India till date?
Libas has a presence of 5 stores in Mumbai and we are launching in Delhi, Hyderabad and Kolkata.
Q.5. What kind of backend and frontend support will you provide to your franchisees?
- Location Hunting
- Planning & Designing
- Costing
- Resource System & Visual Merchandising
- Staff selection and Training
- Vendors
- MIS
- Launch
- Publicity
Q.6. Where do you see your brand in next 5 years and what are your future strategies?
Libas has got an accelerated growth because of its loyal customers. We want to increase our reach by opening 30-40 stores in India. We want to maintain the brand consistency throughout the country via our genuine franchised stores.
Q.7. Please share the franchise facts of your brand with us.
- Total Investment: 80 Lakhs
- Franchise Fees: 10 Lakhs
- Area Required: 1000 Sq. Ft.
- Royalty: 15%
- Margin: 25-40%
- Payback Period: 24 Months