Specsmakers Opticians Pvt Ltd is South India’s fastest growing optical retail chain known for their affordable and economical eye care and eye wear with best quality and service. Started in the year 2007, the company opened its first flagship store in Anna Nagar, Chennai under the Brand name of “Specsmakers”.
A young and dynamic organisation with 11+ years of experience in retail, Specsmakers has shown phenomenal growth curve, from a single outlet in the beginning to 160+ outlets of company owned at present. After earning exemplary success in the eyewear domain, the brand is now envisaging an ambitious expansion of its retail footprint across India.
The sheer USP of Specsmakers lies in its product quality, niche marketing strategies and value for money offerings for their eagerly awaiting customers. Specsmakers offers an array of products in both core category such as spectacles, as well as non-core category such as sunglasses, lens solution, optical lenses and services such as eye-testing facilities along with expert optometrists at the outlets. Backing its qualitative offerings with various customer loyalty programs, free servicing offers and concrete product guarantees covering diverse circumstances, Specsmakers is pursuing an aggressive customer relationship based marketing approach to grab a larger chunk of the Indian eyewear space.