Premium way of life items brand Swiss Military ready to open 171 stores in India before one year from now’s over, of which 11 will be organization claimed and 160 under the franchise model.
“We plan to open 171 stores the nation over by 2016 end. Out of which 11 will be organization claimed stores while 160 eventual establishment stores,” Swiss Military Worldwide Managing Director Anuj Sawhney told PTI.
The organization claimed stores location will be, Mumbai, Delhi, Bengaluru, Pune, Kolkata, Chandigarh, Chennai, Ahmedabad and Hyderabad, he included.
“The franchise stores will be in level I and level II cities across the India. Aside from these, we will likewise be including more than 4,000 multi-brand outlets amid the period,” Sawhney said.
For this extension investment budget would be Rs 200 crore, he included.
At the point when asked how the organization arrangements to subsidize the extension, Sawhney said: ” As a company we are debt free and the extension will be done through inner collections, from our worldwide assets and some of it will come from the franchisees.”
The franchise stores will act naturally financed and for multi brand outlets additionally there is no investment done by the organization, he included.
Saying that the organization is likewise hoping to add to number of its items in the nation, Sawhney said: “In India, we at present offer 300 items under 5 product offerings – things, cowhide, hardware, pens and frill and will be propelling 60 items consistently.”
The brand entered in the Indian market 5 years prior with corporate gifting space in the first stage. At that point it moved into in-flight deals cooperating with Jet Airways, Indigo and Air India. The organization’s items will likewise be accessible on online entryways, for example, Flipkart and Amazon.
The organization went into retail advertise in the nation in April 2014 and is currently present in 57 towns in 23 states the nation over. Swiss Military items are accessible in 550 multi-brand outlets.
Comprehensively, the brand has around 1,800 models of items in portions, for example, sun glasses, footwear, family unit apparatuses, calfskin wallets, gadgets, beauty care products and hardware, and outside, for example, tents and dozing packs, Sawhney said.
The organization at present has 600 stores around the world, out of which 11 are organization claimed full stores with a large portion of them being in Switzerland, France and Germany.