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Swiss Military ties up with Flipkart, Amazon to boost sales

Swiss Military ties up with e-commerce website
Swiss Military ties up with e-commerce website

Swiss Military brand the Lifestyle product has tied up with e-commerce leading website Flipkart and Amazon to increase sales in the indian Market.They entered into a market in 2014, in 23 states they have 550 multi-brand outlet. Recently brand introduced new product Like eyewear, travel gear, leather belts and electronics in the domestic market.
This fiscal, the company is targeting Rs 150 crore turnover from the recently launched products in India, he added. The brand expect a turnover of around Rs 40 crore with the tie ups of online partner by the year end” said Anuj Sawhney, managing director of Swiss Military Worldwide. Mr. Sawhney said, ” Swiss Military is an affordable brand for the unique product proposition it offers in the luxury lifestyle segment, both online and offline customer.

Last year Swiss Military’s Asia revenues were in excess $100 million, “Sawhney said, the company is set to grow by about 25% by March 2016.

In India, Rs. 200 crore is investing for expansion, which will include setting up 4,000 outlets, both exclusive and through franchise, in the next two years. By November, it will launch 11 exclusive stores and 160 franchises.

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