Fresh Cool Ice-Cream is an ice cream brand which was established in 1992.The brand offers more than 15 varieties of ice cream scoops,3-4 varieties of ice cream slices,4 varieties of sundae’s and more than 13 varieties of ice cream cups.The CEO of the company Mr. ASHARAF ISMAIL HOLY said that they are planning to expand the business by giving 10 new franchisees every year.
Elaborate about the inspirational journey of your business?
Fresh Cool Ice Cream is an ice cream brand established in 1992 in Jamnagar, Gujarat, India. Company manufactures ice cream in its Jamnagar plant and supplies to retail outlets in Jamnagar city and nearby villages. Company Manufactures all the Ice Cream products like Ice Cream Scoops, Family Packs, Cup, Cone, Candy, Kulfi, Cassata. Company also manufacture Faluda, Milk Cold Drinks, Milk Shakes, Thick Shakes, Ice Cream Sundae etc. Company has three own retail outlets in Jamnagar city. Company has 3 Franchise outlets and over 25 dealers and distributors throughout Jamnagar district. In 2016, Fresh Cool Ice Cream became ISO 9001:2015 Certified. Company is now giving franchise distribution opportunity to expand its business throughout Gujarat.
Tell us about the USP of your brand and where do you see yourself in next 5 years?
We have plan to give over 50 new franchisees throughout Gujarat in next 5 years.
How long has the business been franchised and what is your vision for the business?
We gave our First franchisee in April 2018 and have 3 successful franchisees so far. From now own we plan to give at least 10 new franchisees every year.
What kind of training and support do you offer to the franchise?
We provide all the necessary training to run the business. We train the franchisees about all the ice cream flavors. We also train them how to prepare Faluda, Milk Coldrinks, Shakes, Sundae. We give the franchisees the recipes for all the menu items.
How many centers do you presently have and how many among them are franchisee run?
We are currently running 6 Parlours out of which 3 are company operated and 3 are franchisee run.
Please share the franchise facts of your brand with us?
Around 300 square feet space is required either rented or owned.
Location must be in primearea or a main street with good visibility.
Interior as specified by the company.
Profit margins would be 25% to 50%.