Exclusive formals, funky casuals and chic accessories have made Turtle Limited the chosen holistic lifestyle brand. Turtle Limited started its journey in 1993 with main focus on men’s readymade shirts – capacity of 2.5 million pieces a year. The company has evolved greatly since then, and has treaded a long successful journey. Turtle is now a rapidly growing industry in the apparel sector and provides a complete range of dressing and accessories for men. In addition to Turtle Limitied, company also owns London Bridge.
It offers a wide range of Trousers, T-Shirts, Suits, Blazers, Denims, Ties, Cufflinks, Innerwear Handkerchiefs, Wallets, Belts, Socks, Nightwear’s, Traveling Kit, Key Rings etc. Every Turtle design is created at the studio by a group of fashion designers. Price parity across stock offline and online, and, increased visibility through electronic tailers are what it is banking on, to target expansion across Tier-II, III and IV towns.
Based in Kolkata, Turtle Limited has branched all over the country. Headquarter is at Howarah, West Bengal with office over 30,000 sq. ft. At a time when apparel makers are looking to strike a balance between offline and online sales, menswear brand Turtle is using the e-commerce boom to its benefit. It also has tie-ups with online retailers like Flipkart, Jabong and Myntra and also sells through its own website.
According to Shitanshu Jhunjhunwalla, Director of the company plans to open some 40 outlets. Some of the towns the company is looking to expand to are Bhagalpur, Muzzafarpur, Dhanbad and Patna. The chairman of the company – Mr. Sanjay Jhunjhunwalla has also received the award for being the “Most admired Retail Personality of the Year” at the East India Retail Summit 2012.
The company is also firming up its omni-channel presence; wherein it will have tablet PCs or an interface in stores that customers can use to place orders online. Moreover, Turtle is exploring export opportunities to Bangladesh, Sri Lanka and Africa. Currently, it exports to Bahrain, Kuwait, Qatar, Saudi Arabia and the UAE.