Brand Profile

Hallmark makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others. Through moments big and small, and through both happy and challenging times, Hallmark helps give voice to caring thoughts and emotions with tangible reminders of appreciation, belonging and love.
Hallmark entered the Indian market with a tie up with Archies ltd. Both the companies have entered into a license agreement, to open up exclusive Hallmark stores in the country and also simultaneously expand the retail footprint, which will retail exclusive Hallmark products, including cards, stationery and gifts.
The tie-up between the two brands marks a milestone in a relationship which will see Hallmark Cards, a US$ 4.1 billion (INR 18,450 crores) world-leader in Social Expressions collaborating with Archies - the pioneers of the concept of social expression in India.
Hallmark has completed over 100 years in the business and has grown from its humble beginnings to becoming a global behemoth. It is a technology leader in the category and has many innovations and firsts to its credit, including sound cards. In addition to having licenses for merchandise of world famous characters like Snoopy & Garfield.