{"id":130,"date":"2010-04-26T05:30:00","date_gmt":"2010-04-26T00:00:00","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=130"},"modified":"2010-04-26T05:30:00","modified_gmt":"2010-04-26T00:00:00","slug":"domino-s-eyes-small-towns","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/domino-s-eyes-small-towns\/","title":{"rendered":"Domino&#8217;s eyes small towns"},"content":{"rendered":"<p><figure id=\"attachment_962\" aria-describedby=\"caption-attachment-962\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2010\/04\/Dominos-Pizza-300x196.jpg\" alt=\"\" title=\"Domino&#039;s \" width=\"300\" height=\"196\" class=\"size-medium wp-image-962\" \/><figcaption id=\"caption-attachment-962\" class=\"wp-caption-text\">Domino&#8217;s eyes small towns<\/figcaption><\/figure>Domino&#8217;s Pizza will expand its product offering and focus on smaller towns for growth opportunities. <\/p>\n<p>The company also is also going ahead with an aggressive brand building exercise, including increased spending on marketing and special offers, as it seeks a bigger pie in the estimated Rs 1,000-crore Indian pizza market. <\/p>\n<p>The Indian pizza market is of around Rs 1,000 crore. The home delivery segment consists of around half of it and Domino&#8217;s claims a 65 per cent share in the segment. <\/p>\n<p>In terms of top global markets for Domino&#8217;s, India is currently ranked at ninth position. <\/p>\n<p>Domino&#8217;s currently has 19 pizza variants in the Indian market, besides five non-pizza items, including choco lava cakes and pasta which were introduced last year. <\/p>\n<p>The company will be undertaking a major brand building exercise which will include substantial use of advertising, besides special offers. <\/p>\n<p>Bhartia Group-promoted Jubilant Foodworks is the Indian master franchise for Domino&#8217;s Pizza. Earlier this year, the company went for an IPO in India, becoming only the fourth subsidiary outside the USA where the brand is listed. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domino&#8217;s Pizza will expand its product offering and focus on smaller towns<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-130","post","type-post","status-publish","format-standard","hentry","category-franchise-news","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/130\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}