{"id":180,"date":"2011-09-16T05:30:00","date_gmt":"2011-09-16T00:00:00","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=180"},"modified":"2011-09-16T05:30:00","modified_gmt":"2011-09-16T00:00:00","slug":"vlcc-to-invest-rs-200-cr-over-next-2-years","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/vlcc-to-invest-rs-200-cr-over-next-2-years\/","title":{"rendered":"VLCC to invest Rs 200 cr over next 2 years"},"content":{"rendered":"<p><figure id=\"attachment_667\" aria-describedby=\"caption-attachment-667\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2011\/09\/VLCC-300x198.jpg\" alt=\"\" title=\"VLCC\" width=\"300\" height=\"198\" class=\"size-medium wp-image-667\" \/><figcaption id=\"caption-attachment-667\" class=\"wp-caption-text\">VLCC to invest Rs 200 cr over next 2 years<\/figcaption><\/figure>Riding high on the growing demand for skincare products, wellness and beauty company VLCC said it plans to launch a new range of products in the anti-pollution category and will spend around Rs 200 crore over the next two years on domestic and overseas expansion.<\/p>\n<p>\tWe will launch the anti-pollution range by the end of this month, which will be priced affordably. It will cater to a far greater population. It is a whole range of products from sunscreen to shampoos and we have high hopes for that, VLCC Healthcare Managing Director Sandeep Ahuja told PTI here.<\/p>\n<p>\tThe products will be priced below Rs 100, which is far less than its other products, he said.<\/p>\n<p>\tVLCC, which has presence in seven countries, with about 20 outlets, is also planning to expand its overseas footprint.<\/p>\n<p>\tWe added three new countries &#8212; Sri Lanka, Bangladesh and Qatar. We plan to open another outlet in Dhaka in six months, the second in Doha by this year-end and Kuwait by early 2012, Ahuja said, adding that the company plans to open a manufacturing unit in West Asia in two years time.<\/p>\n<p>\tVLCC, which has 163 slimming and beauty centres in 102 cities across the country, plans to open 15 new company-owned outlets this fiscal, Ahuja said.<\/p>\n<p>\tThe company also expects to double its franchisee outlet strength from the current 35 to 70 within a year.<\/p>\n<p>\tWe are targeting a 25% growth and aim to be a Rs 1,000-1,400 crore company in the next two years. We will spend Rs 100 crore each year for the next two years, he added. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riding high on the growing demand for skincare products, wellness and beauty company VLCC said it plans to launch a new range of products in the anti-pollution category and will spend around Rs 200 crore over the next two years on domestic and overs<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","hentry","category-franchise-news","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}