{"id":2370,"date":"2013-03-29T12:04:44","date_gmt":"2013-03-29T06:34:44","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=2370"},"modified":"2013-03-29T12:04:44","modified_gmt":"2013-03-29T06:34:44","slug":"tantra-striving-to-enlarge-its-retail-presence-across-the-country","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/tantra-striving-to-enlarge-its-retail-presence-across-the-country\/","title":{"rendered":"Tantra striving to enlarge its retail presence across the country"},"content":{"rendered":"

\"\"<\/a>With the launch of an exclusive store in Goa, the New Year has started on a positive note for T-shirt brand Tantra. The Goa store opening was quickly followed by Tantra Chennai at Phoenix City Mall, a store in New Delhi\u2019s Janpath, Kanpur\u2019s Z Square Mall and the upcoming one at Rourkela. Elaborating on the company\u2019s plans for the brand, Ranjiv Ramchandani, Director, Tantra says, \u201cGoa offers the ideal customer base to experiment and expand on free spirited bohemian prints and ideas. Regular merchandise gives way to edgy work, supported by an appreciative customer base which comes from all over the world.\u201d On the product development front, the company has added a brand new T-shirt label (Black Market Tees) to its stable of brands. The purpose is to create an exclusive range of cutting-edge tees in black colour.<\/p>\n

\u201cWe are also working on new products\/accessories, to be marketed under its label, for distribution across India. The next 365 days are going to be dedicated to the pursuit of opening own and franchisee outlets, capitalizing on the brand\u2019s positive energy and easy recall, reaching out via online and off-line to Tier II and Tier III cities of India, and possibly outside India,\u201d explains Ramchandani.<\/p>\n

Tantra has been a pioneering brand and remains so, T-shirt innovation and labels. Its retail network consists of MBOs, EBOs, LFS and online sales. It has over 45 EBOs which are a mix of company owned and franchisees. As Ramchandani, explains \u201cTantra is about the overall experience. Our main thrust will be towards replicating this via offline and online experience all over India and abroad. We are exporting to 5-8 countries and our dream is to sell our brand in the West through our EBOs. We also have an e-platform and retail via portals like Jabong, Flipkart, Myntra and others.\u201d<\/p>\n

Over the last year, Tantra has added two new T-shirt brands under its umbrella of labels titled \u2018Loose Motions\u2019 and \u2018Black Market\u2019. The company has introduced polos and polo piques. Tantra introduces two collections every year, each consisting of approximately 150-200 options for guys\u2019, girls\u2019 and kids\u2019 categories. \u201cThe brand\u2019s S\/S\u201913 collections have something for everyone, which is omni-target of the brand. Perennial themes like humour and spirituality coexist with topical and patriotic themes,\u201d Ramchandani sums up.<\/p>\n","protected":false},"excerpt":{"rendered":"

With the launch of an exclusive store in Goa, the New Year has started on a positive note for T-shirt brand Tantra. The Goa store opening was quickly followed by [ … ]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[787,4],"tags":[],"class_list":["post-2370","post","type-post","status-publish","format-standard","hentry","category-news","category-retail-news","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/2370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=2370"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/2370\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=2370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=2370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=2370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}