{"id":2430,"date":"2013-04-16T12:48:06","date_gmt":"2013-04-16T07:18:06","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=2430"},"modified":"2013-04-16T12:48:06","modified_gmt":"2013-04-16T07:18:06","slug":"global-desi-looks-for-robust-expansion-in-india-with-franchise-model","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/global-desi-looks-for-robust-expansion-in-india-with-franchise-model\/","title":{"rendered":"Global Desi looks for robust expansion in India with franchise model"},"content":{"rendered":"

\"\"<\/a>With a turnover of around Rs 120 crores, Global Desi, the brand from designer Anita Dongre\u2019s AND Designs India is looking at doubling this figure in 2014. Elaborating on their success, Sangita Rohira, CEO, AND Designs India says, \u201cThe journey has been phenomenal. Global Desi has a success story like no other. Within four years of it being launched, it is being retailed through over 140 points of sale, which include 40 exclusive stores and 100 established shop-in-shops.\u201d<\/p>\n

Rohira says they have chalked out a robust plan for expanding aggressively. The aim is to reach 100 exclusive stores in the next two years and also increase the brand\u2019s visibility at shop-in-shops. \u201cOn the international front, we are looking at countries that have the potential to sell Indo western wear but in the franchise mode only and not exports,\u201d she adds divulging details about the company\u2019s retail plans.<\/p>\n

The company also started an e-commerce platform two years ago and witnessed more than twice the growth in the past one year. \u201cGlobal Desi has a great fan following and thus it seems to have the largest stake in ecommerce among the three brands \u2013 AND, Global Desi and Anita Dongre. Global Desi is a major revenue generator,\u201d states Rohira.<\/p>\n

The company has recently introduced its spring\/summer collection. Giving an insight on the range, Rohira says, \u201cWith our spring summer collection, we have gone a little more western by bringing in jumpsuits, dresses, skirts as well as shorts. We will soon introduce another collection named Liva encouraging viscose as a summer friendly material this season.\u201d<\/p>\n

She feels growing fashion consciousness has turned women\u2019s wear segment into a highly evolving market. \u201cWe have witnessed a significant growth in the women’s wear market fuelled by an increasing number of women in the workplace. Moreover, Indo-western wear is the mainstay of the woman\u2019s wardrobe today which works well for Global Desi.\u201d And goes on to add FDI will boost the apparel sector in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":"

With a turnover of around Rs 120 crores, Global Desi, the brand from designer Anita Dongre\u2019s AND Designs India is looking at doubling this figure in 2014. Elaborating on their [ … ]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,787],"tags":[],"class_list":["post-2430","post","type-post","status-publish","format-standard","hentry","category-franchise-news","category-news","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/2430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=2430"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/2430\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=2430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=2430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=2430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}