{"id":2873,"date":"2013-08-24T11:46:11","date_gmt":"2013-08-24T06:16:11","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=2873"},"modified":"2013-08-24T11:46:11","modified_gmt":"2013-08-24T06:16:11","slug":"fitness-first-to-add-extra-packs-over-its-foothold-in-india","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/fitness-first-to-add-extra-packs-over-its-foothold-in-india\/","title":{"rendered":"Fitness First to add extra packs over its foothold in India"},"content":{"rendered":"<p><a href=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2013\/08\/Capture.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2013\/08\/Capture-148x300.jpg\" alt=\"\" title=\"Capture\" width=\"148\" height=\"300\" class=\"alignleft size-medium wp-image-2874\" \/><\/a>Germany based health brand Fitness First is planning to invest Rs 150 crore over the next five years in india, over the backdrop of burgeoning health and fitness market. <\/p>\n<p>\u201cWe are a metro-centric brand. We have positioned ourselves as a premium fitness club and will continue our current expansions only in the metros. We have no intention of becoming a mass market brand,\u201d Stefan Tilk, Managing Director, Fitness First Germany, said. <\/p>\n<p>The company currently operates about six fitness clubs. \u201cWe will be adding three more in the current year,\u201d he said adding that all the clubs are company-owned and managed. <\/p>\n<p>Fitness First India said it has a membership base of over 11,000 members in six clubs. Tilk said the market for fitness is growing in India. \u201cIn all emerging markets, fitness is becoming important in the scheme of priority. The number of people currently training in gyms is very low. This represents a huge potential,\u201d he added. <\/p>\n<p>Vikram Aditya Bhatia, Managing Director of the Indian arm, said that the company will largely concentrate its future expansions in Delhi, Mumbai and Bangalore. \u201cOur fitness clubs are spread over 15,000-20,000 sq ft but we have just started with smaller corporate gyms sized about 5,000 sq ft.\u201d <\/p>\n<p>Bhatia said that it is in talks with IT firms, banks and universities to expand its presence. \u201cCompanies have approached us to set up gyms for them. We have started with one and will be adding more such in near future.\u201d<br \/>\nThe company said it has already invested close to Rs 100 crore since its launch in 2008. <\/p>\n<p>The Indian fitness market is estimated around Rs 2,000 crore with players such as Gold Gym, Talwalkar\u2019s in the fray along with a host of smaller regional brands. <\/p>\n<p>A Technopak study said that the organised fitness market is concentrated in NCR, Mumbai, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Ahmedabad, with more than 60 per cent of outlets of top 12 chains located in these cities. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Germany based health brand Fitness First is planning to invest Rs 150 crore over the next five years in india, over the backdrop of burgeoning health and fitness market. \u201cWe&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[787,4],"tags":[],"class_list":["post-2873","post","type-post","status-publish","format-standard","hentry","category-news","category-retail-news","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/2873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=2873"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/2873\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=2873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=2873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=2873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}