{"id":3009,"date":"2013-10-01T17:44:54","date_gmt":"2013-10-01T12:14:54","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=3009"},"modified":"2013-10-01T17:44:54","modified_gmt":"2013-10-01T12:14:54","slug":"m-r-faisal","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/m-r-faisal\/","title":{"rendered":"M.R. Faisal"},"content":{"rendered":"
\"M.R.<\/a>
M.R. Faisal, Vice President Business Development of FOCUS<\/figcaption><\/figure>\n

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1. What is the story behind Focus<\/a>? How it started and what is the inspiration?<\/strong><\/p>\n

Focus<\/a> Softnet began more than two decades ago by a team of highly skilled professionals who believed that ‘solutions should adapt businesses and not the other way round’. Focused on developing cost-effective software solutions for specific industry requirements, it has a wide and comprehensive range of versatile business management applications. With more than 20 years of deep research and development, they have developed business applications that have provided the best answers to complex business questions especially for small and mid-sized organizations across the globe.<\/p>\n

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2. What are the services and products that Focus<\/a> deals in?<\/strong><\/p>\n

Product and service portfolio of offerings<\/span><\/strong>
\n\"\"<\/a><\/p>\n

3. What strategies you employ to maintain the standards of your company?<\/strong>
\nImplementation of the ERP software’s and systems not much before was the tool used most efficiently and commonly only by the Multi-National companies and the large corporate organizations with the big boys controlling the reins of the ERPs market in India. However, with the surge in the Indian economy, the demand for ERP solutions is continuously increasing from SME enterprises. The SME segment is growing faster than ever and is projected to witness an annual growth (CAGR) of 15% to 20 per cent. Mid-sized organizations in the Manufacturing & distribution sector, Retail, Logistics, Services sector, CRM and Hospitality as well as Healthcare industry are upwardly realizing of the imperatives of an ERP investment in the businesses. However, The SMEs look for solutions that require minimal capital and infrastructure investments, low total cost of ownership (TCO) including the costs of upgrades in future, simpler and cost effective implementation and most definitely the last leg service, which the large corporate solutions have not been able to provide.
\n4. What are the future expansion strategies?<\/strong>
\nThe Indian ERP market is pegged at $ 113 million in 2014 and projected to be around $ 180 \u2013 200 million by 2016. There is a huge opportunity waiting to be captured as 40% of the market is unorganized, with the dominance of local and regional players in the market. The need for ERP is increasing as the SME segment grows and fulfilling this need is Focus<\/a> Softnet. It has the various products in categories like Entry level, Mid-range products, specialized products that can be tailor made to suit every business requirements.<\/p>\n

5. What motivated you to go for franchise route for your business expansion?<\/strong>
\nGrowing SME and startup\u2019s in B and C class cities In India is creating continuous requirement of strong Business Automation software with best local service. That creates sense to have local business tie up via Franchise concept to create a comfortable service relation with End Customer.<\/em><\/strong><\/p>\n

6. <\/strong>How many centers of Focus<\/a> are currently in operation, and how many of them are running through franchise?<\/strong><\/p>\n

Presence across geographies (both India and International)
\nIndia, Srilanka, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Yemen, Malaysia, Singapore, UAE, Egypt, Syria, Jordan, Libya, Kenya, Philippines, Lebanon and South Africa<\/em><\/strong><\/p>\n

Focus<\/a> Softnet is Supporting 4 own Zonal Offices<\/strong> across metros in India supporting 32 Franchises<\/strong> (Regional and Unit).<\/p>\n

7. What are the basic requirements to become a franchise partner of Focus?<\/strong>
\nCompany or Individual with good background in IT, Software or Hardware industry, capacity to understand basic business terminology and zeal to serve companies.
\n8. What kind of support and training you offer to your franchisees?<\/strong>
\n\u2022 Focus<\/a> Softnet offers continuous training policy to make better knowledge transfer to new franchises and their employees, Focus also has a Hand holding policy to make new Franchises comfortable initially.The Focus<\/a> Franchisee Program ( FFP ) offers all of the essential ingredients for success, including great discounts, training, technical assistance, marketing support and sales leads. The business benefits of the FFP are designed to help you provide your customers the maximum value of Focus<\/a> Softnet\u2019s Solutions. The FFP aims to enable private entrepreneurs and organizations to capitalize on the opportunities thrown open by technology advancements.<\/p>\n

9. How does the brand\u2019s franchise model could benefit aspiring entrepreneurs?<\/strong>
\nFocus<\/a> Softnet is recognized for technical excellence and rapid evolution of solutions that deliver absolute value for money. Headquartered in Hyderabad for Indian operations, Focus<\/a> Softnet’s core competence is in its product offering for various categories like Entry Level solutions which are products with low ticket value, Mid-Range products such as Focus 6 level I, Focus RT and Focus (I) are available in variable price range and specialized products which are custom built and appropriate for bigger corporations.
\n\u2022 Lucrative:<\/strong><\/em>
\nJoining the Franchise Program allows partners to greatly increase their software and\/or service revenues. The stronger a partner performs, the greater their financial benefits.
\n\u2022 Support:<\/strong><\/em>
\nThe Franchise Program has framework to ensure the highest response and service levels for high-producing partners, while providing excellent assistance for all participants.
\n\u2022 Flexibility:<\/strong><\/em>
\nFocus Offers Regional and Unit Franchisee structures that are available, depending on your corporate charter.
\n\u2022 Strength:<\/strong><\/em>
\nFocus<\/a> Softnet, Channel Development has consistently out-produced their targets year after year, so you can be assured of partnering with a winning team.
\n\u2022 Collaboration:<\/strong><\/em>
\nWhenever you need resources to assist customers during the sales cycle, Focus<\/a> Softnet will provide immediate support, collateral, training, and inside product information to ensure maximum revenue is realized with every opportunity.<\/p>\n

10. How do you analyze this sector?<\/strong>
\nBusiness Challenges in Small and Medium Organizations.<\/p>\n