{"id":3071,"date":"2013-10-21T15:28:28","date_gmt":"2013-10-21T09:58:28","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=3071"},"modified":"2013-10-21T15:28:28","modified_gmt":"2013-10-21T09:58:28","slug":"liverpool-looks-to-expand-franchise-business-in-india","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/liverpool-looks-to-expand-franchise-business-in-india\/","title":{"rendered":"Liverpool looks to expand franchise Opportunity in India"},"content":{"rendered":"<p><a href=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2013\/10\/Liverpool-Football-Club-LFC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3072\" title=\"Liverpool Football Club (LFC)\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2013\/10\/Liverpool-Football-Club-LFC.jpg\" alt=\"\" width=\"259\" height=\"194\" \/><\/a><\/p>\n<p>England&#8217;s Liverpool Football Club (LFC) is set to launch a line of apparel and accessories under its brand in India.<\/p>\n<p>LFC will soon launch a range of watches, sunglasses, body sprays, bags and footwear in the country.<\/p>\n<p>&#8220;We are also working to find appropriate partners for other key product categories including stationary and souvenirs,&#8221; Mike Cox, director, merchandising at LFC, told HT via email.<\/p>\n<p>Liverpool has over 90 million followers in India, the club claims.<\/p>\n<p>&#8220;Our entry would allow our fans to avoid the additional expense of shipping costs and import duties,&#8221; Cox said.<\/p>\n<p>Prices of club&#8217;s merchandise and accessories are expected to come down by 20-30%, as per industry experts.<\/p>\n<p>However, the company refused to share information on entry-level prices. Optima, manufacturers of wristwatches in India, will be marketing the products under the Liverpool brand.<\/p>\n<p>Bradford License India would act as the brand&#8217;s representative in the country to identify licensing opportunities for other products.<\/p>\n<p>&#8220;Eastern India will be the most important geography to start the retailing of our club&#8217;s products,&#8221; said Chitra Johri, VP, Bradford License India. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>England&#8217;s Liverpool Football Club (LFC) is set to launch a line of apparel and accessories under its brand in India. LFC will soon launch a range of watches, sunglasses, body&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,787],"tags":[],"class_list":["post-3071","post","type-post","status-publish","format-standard","hentry","category-franchise-news","category-news","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/3071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=3071"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/3071\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=3071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=3071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=3071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}