{"id":3196,"date":"2013-11-09T20:56:52","date_gmt":"2013-11-09T15:26:52","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=3196"},"modified":"2013-11-09T20:56:52","modified_gmt":"2013-11-09T15:26:52","slug":"is-a-bigger-franchise-brand-always-better","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/is-a-bigger-franchise-brand-always-better\/","title":{"rendered":"Is A Bigger Franchise Brand Always Better?"},"content":{"rendered":"<p><a href=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2013\/11\/11024146-franchise1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-3197\" title=\"11024146-franchise1\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2013\/11\/11024146-franchise1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>People mostly relate franchising with big brands like McDonald\u2019s, Dunkin Donuts, Subway, Pizza Hut and all the other world-dominating chains you\u2019re bound to see everywhere you go.<br \/>\nBut is a big franchise system necessarily better than a smaller one?<br \/>\nIt\u2019s only natural to think so: the entire idea of <a href=\"https:\/\/www.franchisezing.com\/franchise\/about-franchisezing\/\" target=\"_blank\" rel=\"noopener noreferrer\">franchising a company<\/a> is to grow in the most economically efficient way possible. And, all things being equal, a large franchise system is more likely to have been in business longer than a smaller competitor, meaning there are probably fewer questions that might remain unanswered about the brand\u2019s long-term viability.<br \/>\nBut for an individual prospective franchisee evaluating their investment in a franchise business, it\u2019s critical to step back and examine both the pros and cons of big franchises before making any decision.<\/p>\n<p><strong>Benefits of Large Franchise Brands:<\/strong><br \/>\n1. A valuable brand and a proven operating system are firmly set in place.<br \/>\n2. Consumer awareness and attitudes about the brand are well-known.<br \/>\n3. Numerous franchisees are available to offer practical answers based on years of experience.<br \/>\n4. Dependability \u2013 you know what you\u2019re getting.<br \/>\n5. Less uncertainty due to the large amount of information available about the organization.<br \/>\n6. Less risk \u2013 all the bugs have long since been worked out of the system.<br \/>\n7. Strong capitalization to support the brand, large-scale <a href=\"http:\/\/www.franchisezing.com\/advertise-with-franchise-zing\/\" target=\"_blank\" rel=\"noopener noreferrer\">advertising<\/a>, and support.<\/p>\n<p><strong>Drawbacks of Large Franchise Brands:<\/strong><br \/>\n1. It\u2019s often difficult for new, unproved operators to get approval to open new units.<br \/>\n2. Buying an existing unit may mean buying someone else\u2019s troubles.<br \/>\n3. The bigger the system, the more rules are imposed on franchisees.<br \/>\n4. Operators often feel more like employees than independent entrepreneurs.<br \/>\n5. Competition to buy into a big system is tremendous. As a potential franchisee, just getting a big franchisor\u2019s attention can be a challenge.<br \/>\n6. Conformity is favored over innovation, creativity, and independence.<br \/>\n7. Bigger often means slower and less responsive to needs and concerns of individual operators.<\/p>\n<p>Big or small, a good franchisor minds about the success of its franchisees. When shopping for a franchise, don\u2019t make any decisions based on the size of the organization. Take the time to check out all the options and choose the best <a href=\"https:\/\/www.franchisezing.com\/franchise-business-opportunities\/\" target=\"_blank\" rel=\"noopener noreferrer\">franchise opportunity<\/a> for your particular situation and circumstance.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>People mostly relate franchising with big brands like McDonald\u2019s, Dunkin Donuts, Subway, Pizza Hut and all the other world-dominating chains you\u2019re bound to see everywhere you go. But is a&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":1,"featured_media":3197,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-3196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/3196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=3196"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/3196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=3196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=3196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=3196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}