{"id":414,"date":"2010-07-01T05:30:00","date_gmt":"2010-07-01T00:00:00","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=414"},"modified":"2010-07-01T05:30:00","modified_gmt":"2010-07-01T00:00:00","slug":"itc-launched-vivel-active-fair","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/itc-launched-vivel-active-fair\/","title":{"rendered":"ITC launched Vivel Active Fair"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2010\/07\/ITC.jpg\" alt=\"\" title=\"ITC\" width=\"225\" height=\"203\" class=\"alignleft size-full wp-image-724\" \/>ITC has expanded its personal care brand, Vivel. It has added to its kitty a new fairness cream called Vivel Active Fair. The brand thus straddles soaps, shampoos and now creams.<\/p>\n<p>&#8220;We wanted to explore newer categories to augment our product portfolio,&#8221; says Sandeep Kaul, the chief executive of ITC&#8217;s personal care business. &#8220;The fairness cream segment with a market size of approximately Rs 1,700-crore and estimated annual growth between 13 per cent and 15 per cent presents a huge opportunity for brands in the personal care business.&#8221;<\/p>\n<p>Kaul says that Vivel Active Fair will be positioned as a product for the &#8220;Indian consumers.&#8221; According to him, ITC has undertaken intensive research &#038; development efforts over the last three years to create a unique value proposition. Vivel Active Fair, according to him, is a superior fairness cream in which fairness ingredients have been locked in to deliver faster and longer-lasting fairness within seven days.<\/p>\n<p>&#8220;We are confident that the product will do well as it has been designed involving intensive R&#038;D efforts,&#8221; he adds. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>ITC has expanded its personal care brand, Vivel with a new fairness cream called Vivel Active Fair.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-414","post","type-post","status-publish","format-standard","hentry","category-retail-news","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}