{"id":4724,"date":"2015-01-30T18:12:33","date_gmt":"2015-01-30T12:42:33","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=4724"},"modified":"2015-01-30T18:12:33","modified_gmt":"2015-01-30T12:42:33","slug":"creating-winners-for-future","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/creating-winners-for-future\/","title":{"rendered":"Creating Winners for Future"},"content":{"rendered":"
\"Franchise<\/a>
Simanchal Panigrahi, Founder, Masoom Kids Preschool<\/figcaption><\/figure>\n

\u00a0 MASOOM KIDS refers to early childhood, Play school education and K-12 school \u00a0education is a phase of introducing children to fundamental learning through the use of a \u00a0medium that is engaging, less straining and more recreational in nature. In an interview \u00a0with Simanchal Panigrahi Founder & Managing Director, Masoom Kids Preschool shares \u00a0the brands success as well as aspirations from franchising.<\/strong><\/p>\n

Tell us about the concept and origin of\u00a0Masoom Kids<\/a>?<\/strong><\/p>\n

Masoom Kids is a unique and innovative pre-school<\/strong>, based out of Bhubaneswar, Orissa, the \u00a0concept and origin of Masoom Kids<\/strong> was developed by the group of committed and experienced \u00a0people to deliver high quality of education programs called SHINE LEADERSHIP PROGRAMS.<\/strong> This \u00a0is skill based training introduced at the school for the utmost development of every child. That equip \u00a0students with a solid foundation in integrated curriculum after the successfully implementation of the \u00a0program at the school level, we have started our first preschool MASOOM KIDS in 2012<\/strong>\u00a0at \u00a0Bhubaneswar for young little buds. Masoom Kids\u2019 education system achieve this goal by including \u00a0comprehensive, innovative teaching resources, by engaging students in active learning, and by \u00a0effectively supporting each student’s success with their educational process.<\/p>\n

\u00a0Masoom Kids\u2019<\/strong> teaching framework has been designed on play-based programs that encourage children’s Communication, Discovery, Imagination, and Creativity skills. The system specifically designed for very young children to enhance their level of understanding, a strong sense of identity, connections with their world, and effective communication skills. Masoom Kids has a solid commitment to provide high quality care and education for young children.<\/p>\n

What is the USP of the brand? Why did it opt for the franchise growth model?<\/strong><\/p>\n

The USP of Masoom Kids\u2019 pre-school: Strengths & Specialties<\/strong>
\n\u2022 Fully Digital Method of Teaching
\n\u2022 CCTV & online surveillance support
\n\u2022 Theme & Integrated Based Curriculum
\n\u2022 Admission support kit for each curricular
\n\u2022 Weekly\/Monthly Interactive Method of Assessment
\n\u2022 Focus on Stage Exposure, Cultural, Art & Craft, Dance, Indoor & Out Door Activities
\n\u2022 Experienced & Inspiring Facilitators
\n\u2022 Specially Designed Life & Behavioral Skills Modules
\n\u2022 Only pre-school proving shine leadership program<\/strong> based on life skills and leadership skills
\n\u2022 Unique support by providing inspiring parenting program for parenting workshops<\/p>\n

Our after school programs are already acclaimed educational module and substance at the national level.
\nWe focus not only academic skills but also life skills educational module that imparts the aptitudes of Imagination, creativity, Critical Thinking, analytical thinking Communication etc in young minds.
\nMASOOM KIDS opt for GREAT Reasons to Franchise<\/strong>
\n\u2022 Experience in successfully managing pre-school Low.
\n\u2022 investment model offering attractive returns
\n\u2022 Unique reaching methodology encouraging practical learning
\n\u2022 Extensive guidance. training & support at every step<\/p>\n

How does the brand plan to exploit the potential of the Indian market?<\/strong><\/p>\n

There is a huge scope for penetration in Indian market for Pre-Schools Key Takeaways:<\/p>\n

Lower Penetration in Indian Market:<\/strong> Concept of pre-schools is still in nascent stage in India as compared to developed part of the world; hence it presents tremendous growth opportunities.
\nGrowth Potential:<\/strong> Out of estimated 55 lac preschoolers, only 12% are currently enrolled into the pre-schools; there is a huge scope to increase the market itself.
\nInformal Education category:<\/strong> Pre-school segment is a part of the informal education category which primarily caters to children between two and four years. As per the CRISIL research expects the share of the organized market to reach 34% in FY 16 from 11% in FY 10. Major drivers for this are expected to be raising awareness about pre-school education, big expansion plans of existing players and entry of more organized players in to the pre-school market
\nHow do you make sure you stay one step ahead of the competition with the other brands into the market?<\/strong><\/p>\n

MASOOM KIDS<\/strong> is the main brand that has 15 year of education experience. In India we are the main preschool brand that is available in eastern region in India. Beings experience and expert in the educational industry we have developed international level of curriculum and skill based leadership program for the young achievers. We are only pre-school proving shine leadership program<\/strong> based on life skills and leadership skills that is certain to keep us a venture in front of rivalry.<\/p>\n

How many franchisees do you have presently in India? What are your plans for the year 2015?<\/strong><\/p>\n

We have 06 operational centres as of date and plan to reach a 60 by 2015.we focus on no of centres adding values, quality services and happy franchising rather than no centres.<\/p>\n

What all parameters do you follow before opening your outlet at a particular location?<\/strong><\/p>\n

We follow the following parameters before opening any outlet at a particular location:
\nRequirements from Franchisee<\/strong><\/p>\n

\u2022 The franchisee will need to provide at least 1500-3000 sq feet of space for the preschool. It should be on the ground floor. It should be safe for children.
\n\u2022 The Franchisee will need to get the approval from the local Municipal Authority, No Objection Certificate from the society and site Commercialization proof. ( if required as per local Municipal norms )
\n\u2022 Investment required: Rs 5-7 lakh [including franchise fee]<\/p>\n

What are the qualities and qualifications that you seek for in your franchisees?<\/strong><\/p>\n

The franchisees similar backgrounds are highly desirable
\n\u2022 Investors\/Women Entrepreneurs
\n\u2022 Conversion of existing pre-school
\n\u2022 Professionals from education segment
\n\u2022 Retired Professionals
\n\u2022 Passionate for social change through education.<\/p>\n

How much Investment is required by aspiring franchisees?<\/strong>
\n\u2022 Investment required: Rs 5-7 lakh
\n\u2022 return on investment [ROI]: 30-60 %
\n\u2022 Payback period: 1 year and 6 month
\n\u2022 Area: 1500-3000 sqft on ground floor with 500-1000 sqft outdoor area<\/p>\n

9. What training and support can the franchisees expect from you?<\/strong><\/p>\n

Pre-Opening Franchise Support<\/strong>
\n\u2022 Comprehensive turn-key assistance from site selection to setup and start operations
\n\u2022 Layout and design; architectural support
\n\u2022 Pre-opening purchasing assistance
\n\u2022 Assistance in organizing of launch promotions
\n\u2022 Training<\/p>\n

Post-Opening Franchise Support<\/strong>
\n\u2022 Operations Manuals
\n\u2022 Franchisee Coordinator
\n\u2022 Ongoing R & D in the course development and the market development initiatives
\n\u2022 Advertising & local promotion
\n\u2022 Operational support<\/p>\n

How do you analyze this sector?<\/strong>
\nAs per the CRISIL research expects the share of the organized market to reach 34% in FY 16 from 11% in FY 10. Major drivers for this are expected to be raising awareness about Pre-school education, big expansion plans of existing players and entry of more organized players in to the pre-school market There is a huge potential for branded players who are offering better, innovative and creative preschool system the planned, organised and systematic preschool regulations are also likely to benefit investor for better return. Out of estimated 55 lac preschoolers, only 12% are currently enrolled into the pre-schools, there is a huge scope to increase the market itself. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 MASOOM KIDS refers to early childhood, Play school education and K-12 school \u00a0education is a phase of introducing children to fundamental learning through the use of a \u00a0medium that [ … ]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[801],"tags":[],"class_list":["post-4724","post","type-post","status-publish","format-standard","hentry","category-interviews","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/4724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=4724"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/4724\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=4724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=4724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=4724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}