{"id":5347,"date":"2016-03-12T18:03:36","date_gmt":"2016-03-12T12:33:36","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=5347"},"modified":"2024-03-04T21:21:48","modified_gmt":"2024-03-04T15:51:48","slug":"this-summer-grab-low-cost-opportunity","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/this-summer-grab-low-cost-opportunity\/","title":{"rendered":"This Summer Grab Low Cost Opportunity"},"content":{"rendered":"
\"Mr.Ravi<\/a>
Mr.Ravi Kant Parabhakar, Director, Sano Yoghurt<\/figcaption><\/figure>\n

Frozen yogurt market is fast growing in India and has a huge potential. Indian brand Sano Yoghurt is taking giant steps in this direction to expand its operations across India. Ravi kant Prabhakar, Director, Sano Yogurt, share\u00a0the growth & franchise expansion of his Brand in India.<\/strong><\/p>\n

Q1.Can we start with an overview of your brand; and what inspired you to start Sano Yogurt<\/a>.<\/strong><\/p>\n

I am working in this industry for last 16 years. I have seen workings and financials of many brands. Why a brand gain market share and why at the same time is losing market share. It is all about your costing, sales and market plan. Sano Yoghurt had came to my mind to start, why to be overcharged to customers if same quality product can be made available in affordable price. I can play in volume with best quality product if I can be affordable and reachable to everyone. What is missing in the current market is good nutritional value or good quality product at affordable price. So Sano Yoghurt is here to fulfill your daily nutritional requirement at affordable price.<\/p>\n

Q2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome that?<\/strong><\/p>\n

Product development had given me a big challenge as we were having in mind a high quality product to develop with low cost and within affordable price to customer. A rigorous effort of eleven months had let me to develop products of Sano Yoghurt.<\/p>\n

Q3.What is the Unique Selling Proposition (USP) of the brand? How is your brand different from your competitors?<\/strong><\/p>\n

SANO YOGHURT has brought about a revolution is the flourishing food industry by introducing natural yoghurt in retail pack.
\n\u2022 100% fat free and freshly prepared yoghurt & gelato
\n\u2022 It is one of the few places offering yogurt, which is the Italian version of a healthy ice-cream, which has less butter fat and hence is substantially healthier.
\n\u2022 It is the First yoghurt which offers a variety of flavors all with 100% natural ingredients.
\n\u2022 It is first Probiotic yoghurt which enhance activity of your immune system.
\n\u2022 It is rich in Protein with balanced quantity of Calcium.
\n\u2022 It is having Good Bacteria which help to regulate food digestion.<\/p>\n

Q4. Where have you marked your presence in India till date?<\/strong>
\nSano Yoghurt is available for customers in Lancer international School, Gurgaon and many retail outlets in Gurgaon.<\/p>\n

Q5. What kind of backend and frontend support you would provide to your franchisees?<\/strong>
\nOperational, Logistics and Marketing command will be in hand of company so franchises will have to just take care of financials.<\/p>\n

Q6. Where do you see your brand in the next 5 years and what are your future strategies?<\/strong>
\nSano Yoghurt will be available at more than 1000 POS in next five years.<\/p>\n

Q7. Please share the franchise facts of Sona Yogurt with us.<\/strong><\/p>\n

Option 1:<\/strong>
\nTotal Investment: Rs100000
\nFranchise fees: Rs10000
\nArea Required: A space of 7\u2019x3\u2019 in your near by existing retail outlet
\nRoyalty: None
\nMargin: Retailer will get 25% on selling price and franchise will get 20% of total billing value
\nPayback period: 6 months to 2 Years<\/p>\n

Option 2:<\/strong>
\nTotal Investment: Rs200000
\nFranchise fees: Rs20000
\nArea Required: A space of 7\u2019x3\u2019 in your near by existing institution like School, College, Gym, etc
\nRoyalty: None
\nMargin: Retailer will get 25% on selling price and franchise will get 20% of total billing value
\nPayback period: 6 months to 2 Years<\/p>\n

Option 3:<\/strong>
\nTotal Investment: Rs600000
\nFranchise fees: Rs50000
\nArea Required: A space of 8\u2019x8\u2019 with good footfall
\nRoyalty: None
\nMargin: 40% of product selling price
\nPayback period: 6 Months to 2 Years<\/p>\n

Option 4:<\/strong>
\nTotal Investment: 1000000
\nFranchise fees: 100000
\nArea Required: A space of 8\u2019x8\u2019 with good footfall
\nRoyalty: None
\nMargin: 50% of product selling price
\nPayback period: 6 Months to 2 Years<\/p>\n","protected":false},"excerpt":{"rendered":"

Frozen yogurt market is fast growing in India and has a huge potential. Indian brand Sano Yoghurt is taking giant steps in this direction to expand its operations across India. [ … ]<\/p>\n","protected":false},"author":1,"featured_media":5566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[801],"tags":[],"class_list":["post-5347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/5347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=5347"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/5347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=5347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=5347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=5347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}