{"id":5700,"date":"2016-08-04T12:29:40","date_gmt":"2016-08-04T06:59:40","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=5700"},"modified":"2016-08-04T12:29:40","modified_gmt":"2016-08-04T06:59:40","slug":"tea-trails-to-expand-its-footprint-in-india-with-over-500-outlets-by-2020","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/tea-trails-to-expand-its-footprint-in-india-with-over-500-outlets-by-2020\/","title":{"rendered":"Tea Trails to expand its footprint in India with over 500 outlets by 2020"},"content":{"rendered":"

\"tea<\/a>
\nTea is the most consumed drink after water. The tea market is growing rapidly in the western
\nworld and drinking habits and lifestyles are changing; with youngsters who associate tea
\nwith health benefits driving this trend.<\/p>\n

Tea Trails<\/a> is the first chain of tea cafes in India that offers a carefully curated range of the
\nfinest teas from around the world alongwith suitable tea accompaniments, justifying the
\ntheory of tea pairing. It further specializes in elaborately tea-infused food menu; the
\nsignature tea infused dishes include the Burmese Tea Salad, Tea Marbled Eggs, Tea Infused
\nThai Bowl and more. They serve gourmet teas from around the world and have an exquisite
\nrange of teas from hot to cold and normal to extravagant. Offering an experience of almost
\n80 varieties of teas with various blends and added benefit; the offerings range from White
\ntea, Green tea, Oolong, Herbal and Black Tea. Tea Trails also offers Bubble teas, like the
\nTaiwanese Bubble Tea and the Tapioca Bubble variant.<\/p>\n

Speaking about tea brewing process, Kavita Mathur, Co-owner and Tea Guru says, \u201cBrewing
\ntea is an ancient art which is seldom paid attention to. We, at Tea Trails, understand the
\nimportance of brewing and steeping high quality loose leaf teas to perfection, without
\nwhich, the experience of drinking tea cannot be enjoyed to its fullest. \u201c<\/p>\n

Tea Trails looks to expand its network with over 500 outlets within the next 5 years. India is
\nthe second largest tea consuming market in the world but the Tea Caf\u00e9 market is practically
\nnon- existent. Tea Trails aspires to cater to this latent demand and be the category creator.
\nThe Indian tea industry and the beverage caf\u00e9 market are currently valued at Rs 19,500 Cr
\nand Rs 1800 Cr respectively. Tea Trails operates in this spaceand has a first mover advantage.
\nPromoted by a group of entrepreneurs with successful track records, in November 2013,Tea
\nTrails has embarked on an interesting journey of changing the rules of the game in the Caf\u00e9
\nspace. Tea Trails currently operates successful outlets in Mumbai and have perfected the
\nbusiness model. The brand has now embarked on a pan India expansion strategy that is a
\ncombination of company owned and franchised outlets. As part of their business model they
\nhave granted Master Franchise for Andhra, Telengana, Tamil Nadu, Karnataka& Rest of
\nMaharashtra territories. In the current year the brand plans to open 100 outlets across the
\ncountry. In the initial phase, the focus markets are Mumbai, Pune, Bangalore, Hyderabad,
\nDelhi NCR and Ahmedabad.<\/p>\n

\u201cThe large part of the expansion strategy is based on Franchise network development. This
\nbusiness model is asset light with high ROI. Tea Trails has already raised first round of funds
\nfrom few HNIs & are in the process of raising further investment to support expansion
\nplan,\u201d says Uday Mathur, co-founder, Tea Trails.<\/p>\n

Tea Trails also proposes to merchandise select blends of teas that would be available at
\npremium retail stores and niche online portals, apart from the Tea Trails outlets.
\nAs Lewis Carroll rightly says, \u201cYes, that\u2019s it! Said the Hatter with a sigh, it\u2019s always tea time\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Tea is the most consumed drink after water. The tea market is growing rapidly in the western world and drinking habits and lifestyles are changing; with youngsters who associate tea [ … ]<\/p>\n","protected":false},"author":1,"featured_media":5703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-5700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/5700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=5700"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/5700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=5700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=5700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=5700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}