{"id":7088,"date":"2018-05-29T12:22:04","date_gmt":"2018-05-29T06:52:04","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=7088"},"modified":"2018-05-29T12:22:04","modified_gmt":"2018-05-29T06:52:04","slug":"organic-ways-to-improve-content-engagement-on-social-media-by-petoo","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/organic-ways-to-improve-content-engagement-on-social-media-by-petoo\/","title":{"rendered":"Organic ways to improve content engagement on social media by Petoo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7092\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2018\/05\/getting_started_with_content_strategy-e1527572505874.jpg\" alt=\"\" width=\"373\" height=\"209\"><span style=\"color: #ffff00;\"><em><span style=\"color: #008000;\">In a small village in Karnataka, Ritesh\u2019s mom is smart with her cooking, planning a few meals which would help her feed the whole family for an entire week. Today we shall take the lessons from Ritesh\u2019s mom\u2019s kitchen and get ideas on how to improve the content engagement on social media<\/span>.<\/em><\/span><\/p>\n<p><span style=\"color: #008000;\"><em>So, here are 4 home-made recipes that would help you build content engagement for different channels on social media. This will help you produce amazing content and attract more viewers and customers to your business.<\/em><\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><a href=\"https:\/\/www.instagram.com\/franchisezing\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7093\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2018\/05\/download-1.jpg\" alt=\"\" width=\"225\" height=\"224\"><\/a>You cannot make 10 different meals at a time<\/strong><\/span><\/h3>\n<p><span style=\"color: #008000;\"><em>Ritesh likes to have&nbsp;Bisibele bath, Mysore Pak, appam, bhajji, bonda, parotta, kanji, sambar, uttapam, vada and pesarattu. His siblings prefer different menu altogether and his dad too. His mom cannot make for everyone in the family a different meal for breakfast, lunch and dinner because that would multiply the cost of the meal as well as require more time and effort. Just as Ritesh\u2019s mom focused on meals that would work for all the mouths she needs to feed, one should do the same with their content.<\/em><\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>You\u2019ve got almost 4-7 \u2018mouths\u2019 to feed with content:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000080;\"><strong>Blogs<\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong>YouTube<\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong>Instagram<\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong>Twitter<\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong>LinkedIn<\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong>Facebook<\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong>Snapchat<\/strong><\/span><\/li>\n<li><a href=\"http:\/\/www.franchisezing.com\/\"><span style=\"color: #000080;\"><strong>Company\u2019s own website<\/strong><\/span><\/a><\/li>\n<li><span style=\"color: #000080;\"><strong>Apps, if any<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000080;\"><strong>How can one feed all these different platforms?<\/strong><\/span><\/p>\n<p><em><span style=\"color: #008000;\">Like Ritesh\u2019s mom, we should repurpose (adapt for use in a different purpose) everything.The path that one needs to follow is to create campaign content that could be distributed across all the channels they are active in. You can\u2019t write separate content for Facebook then seperate for Blogs; you can\u2019t tweet about new topics all the time; you can\u2019t create different stories for Facebook, Instagram, and Snapchat all at once. It is always a smart idea to take your campaign content idea and repurpose it for all your channels. This brings us to probably the most important point:<\/span><\/em><\/p>\n<p><span style=\"color: #000080;\"><strong>The point of confusion in Repurposing<\/strong><\/span><\/p>\n<p><em><span style=\"color: #008000;\">If you promote your blog post on Facebook, Twitter or Instagram, you\u2019re not repurposing it, you\u2019re promoting it.<\/span><\/em><span style=\"color: #000080;\"><em><span style=\"color: #008000;\">&nbsp;<\/span><\/em><strong>It\u2019s not about promoting, it\u2019s about engaging!<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>The Engagement Litmus Test:<\/strong><\/span><\/p>\n<ul>\n<li><em><span style=\"color: #008000;\">Is your post on Facebook, Instagram or tweets on twitter likely to be shared by your customers?<\/span><\/em><\/li>\n<li><em><span style=\"color: #008000;\">Does the post or tweet offer any value to your viewers?<\/span><\/em><\/li>\n<\/ul>\n<p><em><span style=\"color: #008000;\">When Ritesh\u2019s mom makes a dosa &#8211; she makes sure that the batter is without any lumps and is mixed properly so that every bit tastes good. Whether it\u2019s a blog post, a tweet, an image post, a live story &#8211; each bite should have a little bit of coconut chutney and a little sambar &#8211; with the coconut chutney being the creative style and sambar being the valuable information. This way every bite of dosa offers great taste on its own.<\/span><\/em><\/p>\n<p><em><span style=\"color: #008000;\">The ability to slice up and repurpose your content starts way back when you first plan the meal like Ritesh\u2019s mom does. When you have a lot of mouths to feed &#8211; pick an easy dish! When you make your list of points or outline when creating a blog post or an image post, plan for each main point to be repurposed &#8211; this way you can know from the start that you\u2019ll get full exposure and full reward for creating the content.<\/span><\/em><\/p>\n<h3><span style=\"color: #ff6600;\"><strong><a href=\"https:\/\/www.facebook.com\/profile.php?id=100013267414185\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7094\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2018\/05\/Facebook_logo_36x36.svg_.png\" alt=\"\" width=\"198\" height=\"198\"><\/a>Never waste the leftovers<\/strong><\/span><\/h3>\n<p><em><span style=\"color: #008000;\">When Ritesh\u2019s mom makes a dosa &#8211; she knew that the coconut chutney and sambar would be gone in an instant. So, she did what every smart cook does &#8211; she made a little extra. You can also make a little extra content filled with creativity and information which would multiply the meals. Like the chutney and sambar can be used for having it with idly in the next meal.<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"color: #008000;\">Live Events: It\u2019s always easy to make several meals out of them.<\/span><\/em><\/li>\n<li><em><span style=\"color: #008000;\">Record the event and also make it live on<a href=\"https:\/\/www.facebook.com\/profile.php?id=100013267414185\" target=\"_blank\" rel=\"noopener\"> Facebook<\/a> or Instagram and later on can be posted on YouTube or on Facebook wall.<\/span><\/em><\/li>\n<li><em><span style=\"color: #008000;\">Tweet the stats, the juicy points and compelling quotes or creative illustrations.<\/span><\/em><\/li>\n<li><em><span style=\"color: #008000;\">Add the videos or images in the blogs that are relevant.<\/span><\/em><\/li>\n<li><em><span style=\"color: #008000;\">Snapchats can be put in use for Facebook stories and <a href=\"https:\/\/www.instagram.com\/franchisezing\/\" target=\"_blank\" rel=\"noopener\">Instagram <\/a>stories.<\/span><\/em><\/li>\n<li><em><span style=\"color: #008000;\">Each question in the comment section could be made into a YouTube Q&amp;A<\/span><\/em><\/li>\n<\/ul>\n<h3><span style=\"color: #ff6600;\"><strong><a href=\"https:\/\/www.youtube.com\/channel\/UClh-ZmMRrTVd9nuGo4s1oEQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7095\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2018\/05\/2000px-YouTube_play_button_square_2013-2017.svg_-1024x1024.png\" alt=\"\" width=\"200\" height=\"200\"><\/a>Add Fresh Toppings<\/strong><\/span><\/h3>\n<p><span style=\"color: #008000;\"><em>Ritesh\u2019s mom wouldn\u2019t just put leftover dal on your plate, she\u2019d refresh it with some fresh tadka made from curry leaves, cumin and her special masalas to entice you to eat it with freshly made steamed white rice, fresh curd and a little payasam as dessert.<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><em>When you spice up your content and share it &#8211; include an engaging photo<\/em><\/span><\/li>\n<li><span style=\"color: #008000;\"><em>When you repurpose a key question, or point to <a href=\"https:\/\/www.youtube.com\/channel\/UClh-ZmMRrTVd9nuGo4s1oEQ\" target=\"_blank\" rel=\"noopener\">YouTube <\/a>video &#8211; keep it fun and shoot with a nice backdrop. Nobody wants to see a shaky video with a bad backdrop.<\/em><\/span><\/li>\n<li><span style=\"color: #008000;\"><em>If you tweet a quote &#8211; include anything which gives credit to the author.<\/em><\/span><\/li>\n<li><span style=\"color: #008000;\"><em>Take a moment and research to include keywords and hashtags in you post<\/em><\/span><\/li>\n<li><span style=\"color: #008000;\"><em>Work on adding a good and sensible description if you\u2019re posting an image on Facebook or <a href=\"https:\/\/www.instagram.com\/franchisezing\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> which would complement the image.<\/em><\/span><\/li>\n<li><span style=\"color: #008000;\"><em>Each bite of repurposed content should either link to another spoon or link to the whole bowl of payasam.<\/em><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ff6600;\"><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7098\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2018\/05\/580b57fcd9996e24bc43c536.png\" alt=\"\" width=\"233\" height=\"233\">Let your customers choose their flavour<\/strong><\/em><\/span><\/h3>\n<p><em><span style=\"color: #008000;\">Dosa is versatile, just like your content. It doesn\u2019t take a lot of work to split it into several very different dishes. It can be made in different flavours; add butter to make butter dosa, add masala to make it butter masala dosa, make the dosa a bit thinner to make it paper masala dosa, add onion to make it onion dosa, add cheese and chilly to make it cheese chilly dosa, and this can go on and on. That\u2019s what Ritesh\u2019s mom does and lets her family members choose what they like. It\u2019s not a lot of work and it triples the likelihood that her dish will be enjoyed.<\/span><\/em><\/p>\n<p><span style=\"color: #000080;\"><strong>Similarly, some customers like to read and skim, other likes to listen, and others are visual in their thought and mind process, which attracts them to see the content that you put forth.<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><em>For visual learners: Take your key points, charts and turn them into an infographic. Take recent topics and make it into illustrations. Use filters for Instagram, snapchat and <a href=\"https:\/\/www.facebook.com\/profile.php?id=100013267414185\" target=\"_blank\" rel=\"noopener\">Facebook <\/a>stories.<\/em><\/span><\/li>\n<li><span style=\"color: #008000;\"><em>For audio fans and <a href=\"https:\/\/www.youtube.com\/channel\/UClh-ZmMRrTVd9nuGo4s1oEQ\" target=\"_blank\" rel=\"noopener\">Youtube<\/a>\u2019aholics: Talk through your blog posts, turn them into a video. Find interesting content and convert it into video. If you are in a food service company show your menu in the form of videos. Shoot small video clips of your customers enjoying your food.<\/em><\/span><\/li>\n<li><span style=\"color: #008000;\"><em>Of course, for readers &#8211; create multiple blog posts on different blogging sites so that you reach on every platform you can.<\/em><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000080;\"><strong>Why should you offer your content in multiple flavours?<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #008000;\"><a href=\"https:\/\/www.instagram.com\/franchisezing\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> is the fastest growing social network &#8211; home of wonderful image posts<\/span><\/li>\n<li><span style=\"color: #008000;\"><a href=\"https:\/\/www.youtube.com\/channel\/UClh-ZmMRrTVd9nuGo4s1oEQ\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> is the second largest search engine in the world &#8211; are you active there?<\/span><\/li>\n<li><span style=\"color: #008000;\">There are nearly 2.2 billion plus monthly users on <a href=\"https:\/\/www.facebook.com\/profile.php?id=100013267414185\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> are you catering them with freshly prepared content?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #008000;\">To assume your audience only likes to read is like thinking there\u2019s only sambar and no dosa.And this is our home cooking guide to improve content engagement on social media. It\u2019s just like howRitesh\u2019s mom used to make it.<\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>More recipes coming soon. Stay tuned.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-7097\" src=\"https:\/\/www.franchisezing.com\/franchise\/wp-content\/uploads\/2018\/05\/28018096810_7a8c2fda0a_b-1024x373.jpg\" alt=\"\" width=\"900\" height=\"328\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a small village in Karnataka, Ritesh\u2019s mom is smart with her cooking, planning a few meals which would help her feed the whole family for an entire week. Today&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":1,"featured_media":7703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-7088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/7088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=7088"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/7088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=7088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=7088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=7088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}