{"id":7302,"date":"2018-11-29T15:51:03","date_gmt":"2018-11-29T10:21:03","guid":{"rendered":"http:\/\/www.franchisezing.com\/franchise\/?p=7302"},"modified":"2018-11-29T15:51:03","modified_gmt":"2018-11-29T10:21:03","slug":"first-choice-of-every-women-trylo-curated-lingerie-and-women-inmates","status":"publish","type":"post","link":"https:\/\/www.franchisezing.com\/franchise\/first-choice-of-every-women-trylo-curated-lingerie-and-women-inmates\/","title":{"rendered":"First Choice of Every Women ; Trylo Curated Lingerie and Women Intimates"},"content":{"rendered":"

\"\"<\/p>\n

Its been over two decades. And we\u2019ve grown manifold, to say the least. Though today we\u2019re one of India\u2019s leading lingerie houses, at Trylo we\u2019re only working harder than ever before. More research. More innovation. More passion. Making every piece of Trylo lingerie not just pretty, but perfect too says the Marketing Head Mr. Himaksh Kashyap of the Brand Trylo Intimates.<\/strong><\/span><\/p>\n

\"\"\u00a0\u00a0Tell us about the journey of Trylo Intimates? What were the\u00a0challenges that you faced?<\/span><\/p>\n

\"\"\u00a0\u00a0Brand Trylo Intimates came into existence in 1992 but the seeds of the\u00a0business were planted in 1950. The journey of business began in the form of\u00a0Gulalwadi Chaniya House, a well-reputed tailoring outfit in the heart of South\u00a0Mumbai. Despite having such a humble beginning, we could grow and become\u00a0a leading brand of lingerie segment because of our consistency in delivering\u00a0excellent products.\u00a0Of course, there were many challenges like catering to changing needs of\u00a0customers, lack of high technology and competitions from MNCs. However, we\u00a0could succeed by understanding the needs of Indian women and by delivering\u00a0the products that truly add unparalleled values in their lives. Thus, we could\u00a0make a loyal customer base and today, brand Trylo Intimates is the first choice\u00a0of lakhs of women.<\/span><\/p>\n<\/blockquote>\n

\n
\n

\"\"\u00a0\u00a0Tell us about an accomplishment you are most proud of?<\/span><\/p>\n

\"\"\u00a0\u00a0As I just said, Trylo is the first choice of lakhs of women<\/a> and what could be the\u00a0better accomplishment than that? And of course, we are proud of our\u00a0innovative products such as Shapi 360 0 , MagicLift, Bestie, 2-in-1 etc. These\u00a0products solve many problems of women and enhance their beauty. Shapi 360 0<\/span>
\nhelps chubby women distribute their under bust fat while MagicLift helps them\u00a0have an attractive look. Imported and soft-padded Bestie also helps women\u00a0enhance their look. 2-in-1 is an integrated product that combines bra and slip\u00a0and eliminates the hassle of wearing slip on a bra.<\/span><\/p>\n<\/blockquote>\n

\n
\n

\"\"\u00a0\u00a0What is unique about your business and where do you see Trylo\u00a0Intimates in next 5 years?<\/span><\/p>\n

\"\"\u00a0\u00a0There are certain things which set us apart from the rest. Trylo Intimates\u00a0addresses the needs of plus size lingerie products and is considered a leading\u00a0brand in the segment. Moreover, our every store has Certified Fitting Experts\u00a0who guide to customers and that\u2019s our unique service. At present, we are<\/span>
\ngrowing rapidly with our aggressive expansion plans and eyeing to open 100+<\/span>
\nstores in next 5 years. To serve the changing needs of customers, we are also<\/span>
\nfocusing on creating a few more innovative products.<\/span><\/p>\n<\/blockquote>\n

\n
\n

\"\"\u00a0\u00a0What does Trylo Intimates look for in an employee, and what are\u00a0your responsibilities as a core team member?\u00a0<\/span><\/p>\n

\"\"\u00a0\u00a0As a core team member, I am responsible for discovering a right direction and\u00a0create a strategy to go ahead. I am responsible for creating the products that\u00a0not only fit in the market, but also address the needs. I am also responsible for\u00a0creating a dynamic team and franchise network that can not only strengthen\u00a0the brand, but also add the great values in the segment.\u00a0When it comes to hiring people, we consider their commitment towards\u00a0responsibility. They must be pro-active and dynamic and must add additional\u00a0value to the team. They must be honest and transparent in dealings as well as\u00a0should be able to listen to customers patiently.<\/span><\/p>\n<\/blockquote>\n

\n
\n

\u00a0\"\"\u00a0\u00a0How much do you think that social media helps you to work\u00a0more effectively in knowing your audience or knowing what\u2019s new\u00a0in the market?<\/span><\/p>\n

\"\"\u00a0\u00a0Undoubtedly, digital platforms, especially social media is the fastest, greatest\u00a0and most effective platform to reach your customers and understand their\u00a0needs. And Trylo Intimates is not behind to leverage this.\u00a0We have a dedicated agency to strengthen our brand on digital platforms. We\u00a0are actively engaged in platforms like Facebook, Instagram and YouTube. We\u00a0use our social media accounts to announce new offers, new products, etc. and\u00a0also try to engage our customers to receive feedbacks and inputs so that we\u00a0can understand their needs and deliver product accordingly.\u00a0As per one research close to 70% women wear wrong size bra, to help at this\u00a0stage we have developed a mechanism in Facebook Messenger through which\u00a0women can input a few details to reach to an ideal bra size for her!\u00a0<\/span><\/p>\n<\/blockquote>\n

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\n

\"\"\u00a0\u00a0What would be your suggestion to the startups in this segment?<\/span><\/p>\n

\u00a0\"\"\u00a0\u00a0According to me, knowing your customers, discovering their problems and\u00a0addressing them effectively can make you able to beat the competition. I\u00a0would advise to startups to put more focus on innovation so that they can\u00a0create a unique value of their brands. There is always a scope of innovation in\u00a0every product and by bringing it into the market one can grow exponentially.\u00a0Further, stay updated about the needs of your target audience and stay in\u00a0close contact with your customers.<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Its been over two decades. And we\u2019ve grown manifold, to say the least. Though today we\u2019re one of India\u2019s leading lingerie houses, at Trylo we\u2019re only working harder than ever [ … ]<\/p>\n","protected":false},"author":1,"featured_media":7305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[801],"tags":[],"class_list":["post-7302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","list-style-post"],"_links":{"self":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/7302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/comments?post=7302"}],"version-history":[{"count":0,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/posts\/7302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/media?parent=7302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/categories?post=7302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchisezing.com\/franchise\/wp-json\/wp\/v2\/tags?post=7302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}