You have seen Chhota Bheem in Television!! You have seen Chhota Bheem in Movie Theaters !!
NOW CHHOTA BHEEM IS ALL SET TO INTERACT WITH YOU LIVE IN REAL TIME AND TAKE YOU ON AN ADVENTUROUS JOURNEY!
The theater also houses special environmental effects to create a complete immersive experience. The effects include Wind effect, Lightning effect, Snow effect, Bubble effect, Aroma effect etc. These effects will be simulated in accordance with movie scene.
In a conversation with FranchiseZing Mr.Rave Shankarr, CEO, Beyond Boundaries Entertainment Private Limited. shares his company’s vision in India.
Q1. Throw some light on your brand, ‘Chhota Bheem Live Talk Show’. What interested you to create yet another brand in Entertainment Industry?
Indoor Attractions industry is still nascent in India with currently only few gaming centers for the children, 5D / 7D / 9D Cinema’s and Walk through Haunted Attractions. However there is a huge demand from the parent’s side to treat their children and themselves with new and entertaining experiences. In addition to that we Indians currently have sparse time to take it a day and visit the theme parks to enjoy the new attractions hence we have created an attraction which will well fit in the shopping malls which are easily accessible by the neighborhood and can be easily experienced with no difficulties.
Q2. There are various ways for brand expansion. What made you choose the franchise route?
We are looking at a PAN Indian expansion with about 20 locations in the next 12 months and we strongly believe franchising is the best route to partner with the like minded franchisee for mutual and faster growth.
Q3. How do you see the growth of ‘Chhota Bheem Live Talk Show’ from the day you started it? In which locations Chhota Bheem mark its presence?
Chhota Bheem is the most popular Indian Animated Character in India and is also the longest running animated television series in India. Children fancy Chhota Bheem and gets super excited even to take a photograph with Chhota Bheem Mascots. Now in Chhota Bheem Live Talk Show, the animated character “Chhota Bheem” is going to interact with the audiences live and in real-time, this will be the first of its kind entertainment concept in India and with the popularity of Chhota Bheem, we strongly believe this will the most soughed franchising opportunity in the entertainment industry in 2015. Chhota Bheem Live Talk Show shall be launched in all the metros and few Tier I cities in phase I
Q4. What kind of backend and frontend support you would provide to your franchisees?
We shall provide the entire support after signing the franchising agreement from INITIAL SET UP AND LAUNCH which includes, Right Mall and Right Store Identification and Best Rental Negotiation Equipment and Technology Procurement, Store Architect Design and Entire Store Set Up Guidance, Depute a full time experienced supervisor until the completion of the Chhota Bheem Live Talk Show set up and Chhota Bheem Live Talk Show Celebrity Launch Planning and Execution and also OPERATIONS AND MAINTENANCE which includes but not limited to Required Staff Hiring and Training, To Provide Standard Operating Procedures, New Content Every 6 Months and Continuous Technical Support and Maintenance
Q5. The concept of ‘Chhota Bheem Live Talk Show’ is absolutely new in India. It is the first Live Talk Show. What is its Unique Selling Proposition (USP)?
Chhota Bheem is the main USP, Real-time Live Interaction is the next and complete immersive and addictive family entertainment experience is the 3rd.
Q6. Where do you see your brand in the next 5 years?
Most acclaimed entertainment brand in the country.
Q7. Please share the franchise facts of ‘Chhota Bheem Live Talk Show’ with us.
- Total Investment: Rs. 1.1 Crore
- Franchise fees: Included in the product and technology investment of Rs. 75 Lakhs
- Area Required: 1000 Sqare feet in a successful shopping mall.
- Royalty: 10%
- Margin: 7 – 8 Lakhs Per Month
- Payback period: 15 Months
For more details, you can get in touch with Ms.Aditi Jain at +91-9717699711 or aditi@franchisezing.com