Lilliput opened its first outlet in Delhi in April, 2002. An early entry into this then untapped market coupled with a superior & trendy range, gave Lilliput an edge over emerging competition Lilliput is on the forefront of the Indian retail industry and leads the pack in the branded kids wear segment lucratively harnessing the “pester power” of kids. Considerable market research and insight goes into the product launches so as to maintain the USP of a superior price value equation. Lilliput retails apparel & footwear. The products retailed by Lilliput are for children of all age group, including infants, toddlers, boys and girls within the age group of 0/3 to 12 years. The company has partnered with major online portals like Jabong, Flipkart, Amazon, Snapdeal, Paytm, Shopclues, Myntra and many others for retailing its products. The company has 100 Exclusive Brand Outlets and reports an average footfall of 1000 per day at its stores.
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