Though franchising is an old business technique for expansion, in India it has lately unfolded many bright opportunities in the business world. We see many international as well as domestic brands piloting their way in to new dimensions of the country by simply tying itself to various investors or already franchisees, who are visioning to be in the shoes of entrepreneurs by starting their own business. We cannot call franchising purely an industry, for it is a route for a business to expand where a franchisor is interlinked with franchisees.
While franchisor has a unique business concept to duplicate and strategies in head, franchisees on the other hand, own the potential and zeal to carry forward the business with appropriate investment and area in hand. Hence, we see, if the owner of a business decides to franchise its business model, the growth of business will rests upon the development of its franchisees.
As the representative of Asian region, Asian Franchise Federation (AFF) can offer a range of benefits to the franchise companies, once getting the membership, in many directions. The foremost advantage any member brand could have is scope to expand its arms in any Asian country, without any hitch. The member brands of AFF could enjoy franchising at different geographical location in Asia, receiving an international recognition among other established companies, thus gaining strong reputation among franchisees community.
Members of AFF can enhance their level of marketing by being associated with the logo of AFF, which signifies credibility. This will open up a whole new range of potential chances of growth in franchising, as the brand will be marked under authenticity with AFF logo. Apart from that, members will get an opening to learn from the experience of other franchisors, and gain the knowledge of other industries through constant interactions.
The membership is not only limited to owners of the companies, doors are also open for investors, already franchisees, suppliers, consultants, financial institutions, so to put forward equal advantages to the other parties of franchising. By comprising them all together under a single shelter, AFF strives to uphold the dignity of franchise industry. Moreover, sharing and encouraging the principles and ethics of true franchising.
Other benefits that the members are entitled to are:
Credibility
Once entered in the family of AFF, members will be certified with the logo of AFF, which will symbolize credibility and accuracy. This will help brands to exploit the advantages offered by the Federation, as well as boost up the trust of fellow franchisees in the brand.
Meetings
Regular meetings and events are conducted in which professionals are invited to disseminate knowledge and insight over burning issue in franchising. Case studies are also presented by franchisors, of their developments, so to offer encouragement to other members.
Networks
In addition to member meetings, AFF frequently conducts networking functions over cocktails and / or dinner, which provide ideal networking opportunities to develop important personal and professional contacts in the franchise sector.
Information
Members will be kept updated with learning from the latest of franchising and different business sectors with regular franchise news and topics contributed by industry professionals.
Franchise Workshop
AFF organizes regular franchise workshops. These workshops are initiated to provide franchise industry with training and development needs. Workshops are customized according to the needs of industries.
Seminars and conferences
AFF organizes conferences for its members to help them gain proficiency over specific topics on franchise, also seminars that are held to discuss on topic goes with the public interests.
Foreign expansions
With AFF, franchisors can grab the opportunity to extend the reach of their brands across Asian countries. Federation helps to simplify the route from all legal complexities encounter while international expansion.
Discounts
Memberships permit attractive discounts on meetings, seminars, workshops held by Federation, and at other business meetings.
To receive complete details on AFF membership, contact on +91 98103447004