Camaro Jeans, a fashion-brand famous for men’s denim jeans, is expanding its portfolio to women’s bottom-wears. The brand started with men’s wear 20 years back and is still predominantly in the same segment. “Age doesn’t matter to us much; fashion has nothing to do with age it’s all about your psyche. That has been experimented and proved. Because we make fashion jeans even for waist sizes of 44,” said K Patawari, Saumar Sharma, Director & Business Head of Bhawarlal Alok Kumar.
The brand was incepted in 1991 under the company name Bhawarlal Alok Kumar. It was more of a regional brand for eastern India then. Expansion followed soon across West Bengal, Orissa, Uttar Pradesh, Bihar, Jharkhand, Assam, Andhra Pradesh, Madhya Pradesh & Chattisgarh, Mumbai and now Karnataka and Goa. Elaborating on the capacity, the duo state, “With an ultra-modern, cut-to-pack production unit based in Mumbai and a capacity of producing 700 pieces of denim/trousers per day, the accent is on the quality. Camaro has also introduced a knits collection to complement its denim range with the complete manufacturing set-up of the fabric to the finished product”, they added.
The brand is currently being retailed through 1,200 MBOs across India and has just started its own EBO in Guwahati. “We would be launching in north India very soon, we initiated a soft launch in Delhi this season and plan to roll out more EBOs and then spread our presence through the franchise mode,” they sum up.