Ezeego1.com has opened its franchise store in Srinagar. This new franchise marks the entry for the online travel search site in North India. The franchisee is in the name of String Inc and is located at Lal Chowk in Srinagar. The Srinagar franchise becomes the tenth franchise store, while other outlets are located in Hyderabad, Chennai, Mumbai, Vashi (Navi Mumbai), Thane (Mumbai), Surat and Munnar.
Speaking on the launch, Neelu Singh, COO of Ezeego1.com said, “We are proud to launch our tenth franchise store in Srinagar marking our entry in North India. This step will also be an extension of our website for those customers who still prefer the traditional way of booking tickets and holiday packages at a retail outlet and for those who are not net savvy.”
Ezeego1.com will provide the franchisee with an on-going marketing, technical and store development support. The marketing activity will include print and radio advertising, attractive and preferential commercials, while store development support will include the designing of the store to give the brand look and feel. Training and technical support will be provided to the franchise to effectively address the changing technology.