Forevermark, the diamond brand from the De Beers Group, is preparing to expand its reach to 130 stores in India by the end year 2013.
De Beers first launched Forevermark in 2008 in Hong Kong, China and Japan in an attempt to further penetrate the diamond retail market by allowing jewelry retailers and diamantaires to partner with the brand. In India, the brand was launched in the southern city of Bengaluru in January 2011, and since that time it has expanded into several cities across the country.
“We are now present in about 85 doors across India. Our plan is to be in around 130 doors by the end of 2013,” Sachin Jain, the managing director of Forevermark India asserted.
Forevermark on Friday announced its partnership with Mumbai-based Kundan Jewellers. “We are glad to associate with Kundan Jewellers in Mumbai as they share a mutual passion for diamonds and understand the intricacies of craftsmanship at the very core of the Forevermark Promise,” Jain said.
Actress Suhasi Dhami unveiled Forevermark Encordia collection on the occasion. The collection comprised of exquisite jewelry pieces with contemporary designs in rings, bracelets, pendants and earrings.
Tathya Bhatia
I’m interested in forevermark store at 2 locations. I have the sites ready with me in a very good market. I already have an experience of this line with a branded jewellery. I wish to upgrade my business along with de beers forevermark
Payal Gathani
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