Premium kidswear brand Nautinati has opened its first store in Noida at Great India Place. Spread over 917 square feet, the outlet currently stocks casual wear and caters to 0-8 year olds. This is the brand’s first store in Delhi-NCR. It already has two stores in Bangalore (Phoenix mall) and Surat (Rahul Raj mall).
Owned by Omega Design, Nautinati currently specializes in casual wear, but soon plans to launch a formal wear line and expand its product range. It also intends to open 10 stores by the end of the year.
Speaking on the occasion, Shantanu Dugar, MD, Nautinati, said: “We believe that children are just children, they are neither teens, preteens, nor adults, thus our brand proposition is “Let kids be kids.” Kids should be their natural selves at all times, be it playing around in mud or being messy. We focus on making clothing which not only looks good but is extremely comfortable for kids. With our design studio in Italy, the brand is engaged in providing very high end uber stylish clothing for kids.”
According to Dugar, the brand also supplies to multi-brand stores such as Shoppers Stop, Central, and Petals across 15 states in India. An inaugural discount of 30 percent will be available at the new store.
Omega Design is engaged in exporting garments from past 20 years to premium UK and US brands.
Nautinati also has its own ecommerce portal along with its clothes being available on e commerce portals such as Flipkart, Snapdeal, Yebhi, FashionAndYou, and Fashionara.