One of the leading competitors in 2 wheeler industry, Mahindra, part of Mahindra Group, is gearing up for pan India expansion via franchise route. For its expansion, the company wants to associate with potential franchise partners. An interested franchisee would require an investment of Rs 65-80 lakh along with an area of 3500 sq ft to join the brand’s dealer network.
Mahindra 2 wheelers have already established itself as strong name owing to huge investments in Two-Wheelers R&D and successful product launches in the power scooter segment. It has also forayed into the exciting Motorcycle market with a wide range of products. In coming months, the brand will be launching new products.