-Taru Bhatia
While India is watching a tough economic slowdown at the moment, businesses at small and medium level is finding it a studious job to tap customers’ footholds. Nevertheless some franchise businesses are making it easy to retain customers, even amid steadily breakdown of purchasing power, by just adopting some creative techniques. Altering the methods to approach buyers by modifying the style and taste of products and services can actually help.
Here are some innovative moves that smart businesses incorporate in order to persevere their growth during dark days of the economy.
Understand the psychology of customers
The advertising world is full of colours and creative ideas whether in television or internet. Brands are spending handsome amount of investments in a way to transform their personification according to the young customers. Big brand are too involved in such campaigns. Why they need to take headache to attract already serving customers? Because, they are understanding the pulse of customers today. Well you can do a lot without paying extravagantly for ads.
Customers spending enthusiastically to keep up with changing trends are in big numbers in India. They are the one who want to be a part of latest fashion, and love to show off their purchasing among family and friends. So keep them shopping soul alive by revising your brand’s outlook, try juggle out with new ideas for your products or services to interact with customers according to their purchasing demands. For example changing style, colour, flavour, etc of your product line, or shuffling with your products or services with some new one. Franchise business can keep with today’s generation as per the opportunities arriving from multiple brands.
Getting up with social media can be a vibrant medium today to know your customers and their ongoing trends with good proximity.
Keep options available
Remember when customers reach to your franchisee outlet they are always in want for varieties. Keeping options in product and services available can increase the probability of coming customers to stay. It is important to almost all industries. Bring out with new stuff to your products or increase the variety of services to propel your customer to think to buy. This is what pleases shoppers, where they can devote time to their purchasing amid options and varieties. Think what keeps customers glued to supermarket retail outlets?
Besides, adding value to the sale of products can also be persuasive. What retains customers’ attention to franchisee stores are consistent price of similar line of products and services. In consent with franchisor, franchisee can add special offers to the fresh product offerings, beside timely sales. Customers in that case will feel welcomed to the particular store with volume of dedication by the service provider. It will help create a notable foothold in the market and represent dedication towards shoppers in that particular location. But don’t forget to have a thoroughful research of current needs and requirements of customers and what market analysis says.
Reach out to your customers
If you are in restaurant franchise in India or in fast food franchise business then nothing can be more efficient than reaching to the doorsteps of buyers. The thing is to find out potential location- reach out your customers- and tapping their needs with your services. Sometimes physical gap discourages customers to discover new places, so why not you take your business to their homes. This can be assumed as an alternative mode of sales, which is usually known as door-to-door marketing. It seriously is effective in its own way as it allows seller to identify what the customers want exactly, and if there is something to be modified in your approach. For other franchise industries too bridging the physical gap with awareness of your brand can capture the eyes of local customers, which is what a seller wants.
Letting your customers stay with you is talent and potential in the technique of seller. It is not a rocket science business to do but a twisting and turning of your approach to the customers. It can be started with having a brief discussion with your franchisor, as end purpose of both is transform your investment into profits. So why not starting with some change?