One of the leading fashion brand of India, Provogue is now all set to tap the online commerce market with it’s newly launch initiative www.provogue.com, which went live on June 30th.
Ecommerce wouldn’t be a new experience for Provogue as the company was already selling its products on various ecommerce platforms like Jabong, Myntra, Homeshop18 & many other. The company might have earned some profitable business through online offerings, that might be the reason for it to go for a online venture of its own.
Provogue’s webstore will be selling all its merchandise including clothes, watches, sunglasses, & other accessories for both men and women. Provogue, which claims itself as a youth brand, not neither a teen brand nor an ‘old’ brand, will be targeting consumers in their late 20s means same target audience as it has for offline. The website claims to deliver products all across the country.
Based in Mumbai, the Provogue Brand was launched back in 1998 and its products are available across 150 locations in their exclusive brand outlets called “Provogue Studios.” It also offers its merchandise on selective stores in the country like Shopper’s Stop, Lifestyle, Globus, Westside etc.