A ‘complete man’ fabric brand, Raymond, is contemplating to style women by opening services to them too. The ‘Made-to-Measure’ business of the company will soon make ‘made-to-order’ garments for women from its manufacturing facilities based in Bangalore.
The company is also enhancing the distribution of these services with van operations to offer doorstep delivery of the garments.
Besides, the regular stores of the company under ‘The Raymond shop’ would continue to expand through the franchise route, but mostly in the domestic market.
In the past, Raymond has been steadily expanding its stores in the international markets in places such as West Asia and Bangladesh. Currently, the company is holding 30 stores in West Asia and another 20 stores in Bangladesh. For now, the target is to set 1,000 franchises in the domestic market and entering deeper into the hinterland to tier 4 and 5 cities.