Imagine walking into a store where everything is exciting, affordable, and makes you feel like you’re on a treasure hunt. From kitchenware to toys, and beauty products to home décor — all at budget-friendly prices.
That’s the charm of US Dollar Store 99, one of India’s fast-growing retail franchise brands. If you’ve ever dreamt of owning a retail store but didn’t know where to start, this could be your perfect opportunity. Let’s dive into this business story and see how you too can join this profitable retail chain.
Meet Rajesh: A First-Time Business Owner
Rajesh, a 35-year-old working professional from Jaipur, always wanted to run his own business. He noticed how people around him loved shopping for value-for-money products — be it snacks, toys, or household items.
One day, while scrolling through business ideas, Rajesh discovered US Dollar Store 99 on a franchise platform. Curious, he learned that this brand offered a wide range of products starting at ₹99 and had over 200 successful stores across India.
Impressed with its popularity and simple business model, Rajesh contacted the team and the journey began.
What is US Dollar Store 99?
US Dollar Store 99 is a retail chain known for offering a huge variety of everyday items at affordable prices. It covers categories like:
- Food & Beverages
- Kitchenware
- Toys
- Fashion Accessories
- Baby Care
- Stationery
- Household Items
- Gifts & Home Décor
- Pet and Auto Accessories
- Garden Equipment and more
The store runs on a single price concept starting at ₹99, attracting bargain hunters, families, students, and regular shoppers alike.
The Franchise Business Model: How It Works
The US Dollar Store 99 franchise model is simple and proven to work. It runs on a straightforward retail concept where you own and manage the outlet while enjoying full support from the brand.
Here’s how it worked for Rajesh:
✅ He selected a market area with good footfall, like a shopping street or mall.
✅ The required space for a store ranges from 400 sq ft to 2500 sq ft.
✅ Depending on the size, the investment started from ₹8 lakhs to ₹30 lakhs.
✅ The brand offered complete backend support — from delivery to staff training.
✅ Rajesh enjoyed a margin of around 25% on average and saw daily sales between ₹20,000 to ₹1 lakh, depending on location.
What impressed Rajesh the most was that there’s no royalty fee — meaning, the profits stayed with him.
Why This Franchise is a Smart Investment
- Low Investment, High ROI
- No Royalty or Hidden Charges
- 50% reimbursement on local promotional expenses
- Complete staff training and software support
- Door delivery of products
- Exchange policy on stock
- Exclusive territory rights
In Rajesh’s words, “I had no retail experience, but the US Dollar Store team guided me like family. Within the first year, my investment was almost recovered.”
What Experts Say
Anupam Singh, a retail business expert, shares, “Value-for-money retail concepts with variety-driven product ranges are thriving in India’s growing middle-class markets. US Dollar Store 99’s flexible investment and single-price concept are a smart match for entrepreneurs looking for stability and quick returns.”
The brand’s success speaks for itself — over 200 outlets and growing.
Brand Support You Can Rely On
Starting a business feels easier when you have a strong brand behind you. US Dollar Store 99 provides:
- National branding and marketing support
- Inventory management and regular product updates
- On-site outlet setup assistance
- Product delivery to your doorstep
- Ongoing operational guidance
The parent company even reimburses 50% of your local advertising expenses, helping you promote your store better in your area.
If you’re looking for a business idea that’s simple, profitable, and doesn’t require technical knowledge, US Dollar Store 99 franchise is an excellent choice. It combines affordable investment, daily cash sales, and a proven model in India’s growing retail market.
Like Rajesh, you too can turn your dream of becoming a business owner into reality — backed by a brand that values its franchise partners.
Start small, think big — and let your retail story begin today.