In conversation with the Managing Director of Snackoz. He talks about the establishment of his brand and how its franchise model could be beneficial for new entrepreneurs.
Tell us about your company Snackoz? What is the inspiration behind its instigation?
Snackoz is focused to serve its customers easy to eat and carry food. The whole idea came from “the busy life style its founders used to have and they felt same for others”. Therefore Snackoz was formed in 2012 keeping the same thought in mind.
What products it offers to the customers?
At Snackoz we serve Kathi Rolls, Kebab’s , Paratha’s and Charcoal Chicken
What inspired you to take franchise route for expansion of your company?
The products which we serve at Snackoz have unique taste and delight for people of all age group, and therefore we started looking to expand our business through franchise.
What strategies you carry to maintain the exclusivity of Snackoz?
The spices which we use at Snackoz have more than 20 ingredients and we have worked out a model which will help our franchises to maintain the same taste across different locations.
How many outlets of Snackoz are running through franchising? And how many there are in total?
Currently we are running 2 outlets; one is company-owned and another is franchise.
What are the basic requirements to become a franchise partner of Snackoz?
To become a franchisee one should have zeal to serve customers and should carry high energy. Apart from this one should have capacity to invest anywhere between 5-10 lacs depending on the model of operations they choose.
What support and training you offer to your franchisees?
At Snackoz, we provide ready-to-use spices to our franchisees. Apart from this, we provide lifetime training to staff members working under each franchise outlet. Moreover, prior to the start of any outlet, we provide two weeks of training to the staff members.
How the Snackoz’s franchise model could benefit aspiring entrepreneurs?
Snackoz franchise model has been designed for the first time entrepreneurs in food industry. We train not only the staff of franchisees but also the owner to ensure they manage stocks efficiently to get the maximum revenues.
What opportunities and challenges are laying ahead in this fast food sector, considering the franchise sector, which is getting bigger with time?
Yes, there are challenges like manpower and uniform taste. We have devised the model to encounter these two major challenges by providing standard Snackoz spices and time to time training to franchisees.
The future plans for next five years?
For the next five years we have plans to open franchise outlets in most of the major cities. We are continuously researching more and more food items to get them align with our vision and mission, and we will keep on introducing them in future.