Victoria’s Secret announces Franchise Partnership with Alshaya

Specialty store operator Limited Brands, Inc. (La Senza, Bath and Body Works, Victoria’s Secret) announced that it is forming a franchise partnership with M.H. Alshaya, Co., the retail business of the Alshaya Group, to operate stores in the Middle East. Under the deal, the company initially plans to open Bath and Body Works stores later this year in the region.

M.H. Alshaya is a leading international franchise operator for more than 55 retail brands, currently in 15 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia and Czech Republic.