Website for Franchisees. Is it a Good Idea?

In the relationship between franchisor and franchisee, franchisor is basically considered as parent of all its franchisees. So it is accustomed for a franchisor to handle one basic website of the company, which regulates the activities of its connected franchisees at other location. A common website filters general information and updates of services and products of the company, via which all its franchise- outlets execute its daily handling of customers. Even for the customers who seek information of the company pertaining to a particular locality, the availability will only be the corporate website.

So here, if there will be a suggestion for all the franchisors to allow its franchisees operating individual websites of the company, it may sound aberrant to franchisors in major proportion. Though it may do wonders to the existence of the franchisor’s business among customers situated locally. The thing is corporate website commonly display generic company information, rather than the community-centric messages that customers prefer. Letting franchisees setting up their own websites can offer valuable contribution in the total share of market presence, as well as help reaching locally to each level of consumers.

No doubt, a website plays a key role for any franchise business to standardize its franchise marketing in smarter mode. Here are some points which will elaborate the reasons of why there is a need for a franchisee to create its own website.

1) Ramp up the brand visibility in search engine: if there will be an individual website for each of your franchisees, visibility of your company’s name will automatically drive ahead. Furthermore, when your brand will be featured often in search engines, it will increase the online traffic of your website and widen the top of your sales funnel.

2) Local search will maximize with social websites: In today’s advance level of communication, having only the corporate website will not satisfy the needs of your brand. It will slow down the required communication which is needed to build up the relationship with customers. So, therefore, it has become an urgent call for any brand to set its presence in social media as well, as it allows continually engaging and building loyalty with your local audience. If each franchisee maintain its own social website connected with corporate website, then it will certainly get easy to grasp the nature, needs and feedbacks of customers placed at different locations.

3) Helps distributing variant information of products and services to customers locally: in corporate website it gets difficult to target every customer, if you are having muti-franchise branches. So, individual website will definitely help, in order to focus the details of your product and services over specific audience. It will encourage customers to patronize appropriate location for specific offers. It could be simplified better if you persuade customers to subscribe to the news and offers pertaining to their geographical location.

4) Individual websites display contact details of specific locations: Operating local websites and social sites will convince customers that your business is having local managing offices too. So it is not required for them to contact far off head offices.