Brand Profile

KHARAA SONA……………Transforming the Assaying & Hallmarking Business, creating an Industry. Dear Kharaa Sona Friend, Welcome, they say “Necessity is the mother of all invention”, In January 2020 the Govt. of India passed a Law which categorically states that “No Gold jewelry weighing more than 2 grams in weight can be Stored, Transported or sold without a proper BIS registered Hallmark”. It is estimated that there are more than 3,50,000 jewelry stores in India and there are just about 877 odd operational, Assaying & Hallmarking centers to service them. This creates a ginormous deficit in supply to the existing demand. Enter Kharaa Sona. We intend to become India’s largest chain of branded Assaying & Hallmarking Centers. We plan on establishing 500 ~ 2000 state of art Assaying and Hallmarking centers Pan India, espousing effectiveness and efficiency backed by a truly dedicated team, with World class standards which will dramatically improve our performance. Kharaa Sona combines the expertise of an experienced management team with a focused approach to succeed in dramatically improving performances and creating major transformational result-oriented initiatives that create a clear path to profitability.
Kharaa Sona prides itself on an open, approachable leadership style and we recognize that partners are fundamental basis for the success of any service-oriented company.

OUR COMMITMENT Kharaa Sona is customer centric and instills a sophisticated service culture rooted in the quality sciences at all levels of the organization. This enables us to consistently achieve business goals, improve profitability and reinforce our positive long-term relationships with our clients and partners.

OUR BELIEF We are articulating a transformational “story”, creating a chain of Assaying & Hallmarking centers transforming a cluster of individually owned and operated centers; largely Pop-&-Mom type of business into an organized professionally managed “INDUSTRY”. Our aim is to achieve operational excellence & to build and sustain a high-quality service business, with initiatives that turn a change-agenda, into reality on the front line. At Kharaa Sona, we recognize and monitor variables such as brand strength, employee retention rates, customer satisfaction and external relationships, as well as financial numbers, at the same time focusing on non-financial metrics, including customer attrition, staff resignations and various corporate social responsibility indices creating truly successful transformation. We are engineering a strategic re-orientation that signals a clear break from the past by changing basic ways of working. We strongly believe that our people are our true strength.

WE ARE BEING THE CHANGE THAT WE WANT TO SEE. We understand that the current market scenario needs a paradigm shift. Ultimately, change only sticks when it captures individual hearts and minds. Our approach to change is omni pronged

a) We know what we need to change and really want to do it.

b) We have the systems and structures consistent with these desired new behaviors.

c) We will instill in our team the skills and competencies required to behave differently.

d) Kharaa Sona intends to become the ROLE MODEL that will guide this industry from this day forth.