Aaina Singhal- From Social Worker to A Successful Nutritionist!

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Tell us about yourself & about your business?

About myself: Nutritionist, social worker and a content consultant. A graduate from Hansraj College, was active in Gandhi Fellowship from 2015-2017 and worked as a content consultant for Piramal Foundation. Later on, I completed my nutrition and dietetics course, studied exclusively online and opened up my business in 2019.

About the business: “When diet is wrong, medicine is of no use. When diet is correct, medicine is of no need”. Nutrition Science helps people to remember that food is the real fuel for the body and not pills. We help clients to build a relationship with food, prevent and cure diseases and nourish their bodies. We have catered to clients with weight issues, PCOD, thyroid, diabetes, blood pressure, stress and depression through mindful eating. We plan customized diets for our clients and encourage them to eat healthy to energize and nourish their health.

What is the story of your business?

  Being on the heavier side since childhood, I was always low on confidence and gradually became an introvert. I missed all good opportunities and loneliness was my only friend. After many years when I was active in Gandhi Fellowship, I joined a fitness club as my friend pushed me to just get active. The first day was challenging but I did not give up. I looked up online, read books and planned a healthy diet for myself and lost 25 kgs in 3.5 months. I was filled with motivation and this boosted my morale to go forward in life. When I came back home, my father fell ill and was diagnosed with a life threatening disease. That day was the harshest day of my life. I decided to look after his well being and guess what; it could only be done through a proper balanced diet. Seeing my father’s health drop, my mother was succumbed into depression. I knew I had to do something to prevent all of it and to also look after myself. I studied for 3 years, completed my dietetics course and gradually opened my business. The business also offers free consultation to people from low income groups for malnutrition and pregnancy.

How difficult is it to stay in this industry today?

  Around the world, more and more people are realizing the value of good health, fueling rising interest in all the things that promote it. Populations in the U.S., Europe and India are looking for remedies to cure what ails them, and elixirs to help them stay healthy. Health is not just a goal. It is both a lifestyle choice and a thriving consumer market. People have shifted their interest to eating healthy and working out in the quest to enjoy their youth and old age. Over the last decade, sales of nutrition programs have surged and many new companies have entered the space. The customers are rising due to self awareness and the industry is thriving like never before. Staying in business with so much competition, it is best to work on my USP, be available on customer support and build my presence online with completed goals of customers.

Tell us about an accomplishment you are most proud of?

Accomplishment

  • I am proud to lose 25 kgs myself in 3.5 months.
  • My client lost 14 kgs in 3 months under my guidance without restricting outside food. (Can provide her testimonial)
  • Other client lost 18 kgs in 4 months and showed massive improvement in her thyroid condition. (Can provide her testimonial)
  • The business has catered to more than 200 clients in the past 8 months.
  • It has got 140+ recurring clients.
  • People living in other countries are also taking our diet programs

What are the protocols that you follow with your clients?

Protocol Diary:

  • Signing up for our program by the customer
  • Basic Information collection of the customer
  • Calculation of BMI and BMR
  •  Discussion over their daily routine and problem area.
  • Setting up goals
  • Building their relationship with food
  • Weekly diets with exercises
  • Weekly weight and inch loss check
  • Repeat the protocol with new goals for the existing customer

 

How do you remotely consult your clients?

With the advancement of social media and internet usage we cater to our remotely located clients through calls, video calls, and emails. We have a good online presence and as soon as the customer gets in contact, we make sure to get back to them.

Where do you see yourself after 5 years from now?

After 5 years, I see myself holding a nutrition book written by me, a client base of more than 10,000 customers, the business to grow pan India and form health guidelines with the authorities. I also want to form a community of renowned nutritionist who cater to people 24x7 with expert advice.  On the other hand , I see myself helping the low socio-economic communities in the field of nutrition and supply food and health supplements to pregnant ladies and children suffering from Protein-Energy malnutrition.

How beneficial is social media for your business?

In this modern era, the business thrives due to social media. Social media has become an integral part of our lives and a great opportunity for businesses. Social media has helped us in increasing our brand awareness, getting more inbound traffic, improved brand loyalty and is also cost-effective. It also helps in connecting with clients all over the world and supports our online community.

How has the market changed in past 5 years?

In the past 5 years, the health industry has boomed. The overall situation in India in respect to infant mortality rate is doing well, the numbers of deaths due to deadly diseases in infants have decreased, and pregnant mothers are healthier. The government and the private sector have been tirelessly working on health and nutrition and the population is responding well. The upper class has responded well with self awareness. The market for health supplements has also improved with an overall increment in the health indicator.

Do you plan to expand your business by adding more verticals to it?

Yes definitely. I am looking forward to amalgamate my business with other experts in the health industry. I would like to add workout options through yoga, zumba, weight training etc. in the full health curriculum for my clients. It would work as a one stop shop for all your health concerns.

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