Loading...
Interviews

Creating Winners for Future

Franchise simanchal panigrahi
Simanchal Panigrahi, Founder, Masoom Kids Preschool

  MASOOM KIDS refers to early childhood, Play school education and K-12 school  education is a phase of introducing children to fundamental learning through the use of a  medium that is engaging, less straining and more recreational in nature. In an interview  with Simanchal Panigrahi Founder & Managing Director, Masoom Kids Preschool shares  the brands success as well as aspirations from franchising.

Tell us about the concept and origin of Masoom Kids?

Masoom Kids is a unique and innovative pre-school, based out of Bhubaneswar, Orissa, the  concept and origin of Masoom Kids was developed by the group of committed and experienced  people to deliver high quality of education programs called SHINE LEADERSHIP PROGRAMS. This  is skill based training introduced at the school for the utmost development of every child. That equip  students with a solid foundation in integrated curriculum after the successfully implementation of the  program at the school level, we have started our first preschool MASOOM KIDS in 2012 at  Bhubaneswar for young little buds. Masoom Kids’ education system achieve this goal by including  comprehensive, innovative teaching resources, by engaging students in active learning, and by  effectively supporting each student’s success with their educational process.

 Masoom Kids’ teaching framework has been designed on play-based programs that encourage children’s Communication, Discovery, Imagination, and Creativity skills. The system specifically designed for very young children to enhance their level of understanding, a strong sense of identity, connections with their world, and effective communication skills. Masoom Kids has a solid commitment to provide high quality care and education for young children.

What is the USP of the brand? Why did it opt for the franchise growth model?

The USP of Masoom Kids’ pre-school: Strengths & Specialties
• Fully Digital Method of Teaching
• CCTV & online surveillance support
• Theme & Integrated Based Curriculum
• Admission support kit for each curricular
• Weekly/Monthly Interactive Method of Assessment
• Focus on Stage Exposure, Cultural, Art & Craft, Dance, Indoor & Out Door Activities
• Experienced & Inspiring Facilitators
• Specially Designed Life & Behavioral Skills Modules
Only pre-school proving shine leadership program based on life skills and leadership skills
• Unique support by providing inspiring parenting program for parenting workshops

Our after school programs are already acclaimed educational module and substance at the national level.
We focus not only academic skills but also life skills educational module that imparts the aptitudes of Imagination, creativity, Critical Thinking, analytical thinking Communication etc in young minds.
MASOOM KIDS opt for GREAT Reasons to Franchise
• Experience in successfully managing pre-school Low.
• investment model offering attractive returns
• Unique reaching methodology encouraging practical learning
• Extensive guidance. training & support at every step

How does the brand plan to exploit the potential of the Indian market?

There is a huge scope for penetration in Indian market for Pre-Schools Key Takeaways:

Lower Penetration in Indian Market: Concept of pre-schools is still in nascent stage in India as compared to developed part of the world; hence it presents tremendous growth opportunities.
Growth Potential: Out of estimated 55 lac preschoolers, only 12% are currently enrolled into the pre-schools; there is a huge scope to increase the market itself.
Informal Education category: Pre-school segment is a part of the informal education category which primarily caters to children between two and four years. As per the CRISIL research expects the share of the organized market to reach 34% in FY 16 from 11% in FY 10. Major drivers for this are expected to be raising awareness about pre-school education, big expansion plans of existing players and entry of more organized players in to the pre-school market
How do you make sure you stay one step ahead of the competition with the other brands into the market?

MASOOM KIDS is the main brand that has 15 year of education experience. In India we are the main preschool brand that is available in eastern region in India. Beings experience and expert in the educational industry we have developed international level of curriculum and skill based leadership program for the young achievers. We are only pre-school proving shine leadership program based on life skills and leadership skills that is certain to keep us a venture in front of rivalry.

How many franchisees do you have presently in India? What are your plans for the year 2015?

We have 06 operational centres as of date and plan to reach a 60 by 2015.we focus on no of centres adding values, quality services and happy franchising rather than no centres.

What all parameters do you follow before opening your outlet at a particular location?

We follow the following parameters before opening any outlet at a particular location:
Requirements from Franchisee

• The franchisee will need to provide at least 1500-3000 sq feet of space for the preschool. It should be on the ground floor. It should be safe for children.
• The Franchisee will need to get the approval from the local Municipal Authority, No Objection Certificate from the society and site Commercialization proof. ( if required as per local Municipal norms )
• Investment required: Rs 5-7 lakh [including franchise fee]

What are the qualities and qualifications that you seek for in your franchisees?

The franchisees similar backgrounds are highly desirable
• Investors/Women Entrepreneurs
• Conversion of existing pre-school
• Professionals from education segment
• Retired Professionals
• Passionate for social change through education.

How much Investment is required by aspiring franchisees?
• Investment required: Rs 5-7 lakh
• return on investment [ROI]: 30-60 %
• Payback period: 1 year and 6 month
• Area: 1500-3000 sqft on ground floor with 500-1000 sqft outdoor area

9. What training and support can the franchisees expect from you?

Pre-Opening Franchise Support
• Comprehensive turn-key assistance from site selection to setup and start operations
• Layout and design; architectural support
• Pre-opening purchasing assistance
• Assistance in organizing of launch promotions
• Training

Post-Opening Franchise Support
• Operations Manuals
• Franchisee Coordinator
• Ongoing R & D in the course development and the market development initiatives
• Advertising & local promotion
• Operational support

How do you analyze this sector?
As per the CRISIL research expects the share of the organized market to reach 34% in FY 16 from 11% in FY 10. Major drivers for this are expected to be raising awareness about Pre-school education, big expansion plans of existing players and entry of more organized players in to the pre-school market There is a huge potential for branded players who are offering better, innovative and creative preschool system the planned, organised and systematic preschool regulations are also likely to benefit investor for better return. Out of estimated 55 lac preschoolers, only 12% are currently enrolled into the pre-schools, there is a huge scope to increase the market itself.

Leave a Reply

Your email address will not be published. Required fields are marked *