Mr. Rishabh Oswal Founder of Hug Frozen Deliciousness, Hug offers Frozen Yogurt, Premium Italian Gelatos, Donuts, Cupcakes, Cheesecakes and all other type of desserts and bakery products besides having Shakes, Smoothies, Coffee, and Ice Tea etc. The biggest USP of our brand is the product quality. We only use natural flavors imported directly from Italy. We have gelatos not ice creams that mean it has zero air content, is creamier and loads of other benefits. Our yogurts are unique and not available with any other brands. Most of our gelatos are gluten free and all our Yogurts are 97 percent fats free. We do not use any preservatives or additives. We have maximum varieties of toppings and flavors. We regularly change our flavors and have a Flavor of the Day rotating every day. We have opted for the self serve format, because it gives more freedom to the customer to customize their product and unlike all the other brands, we don’t restrict the customers to choose only a fixed number of toppings. The customer is free to choose as many toppings as they want even they can even mix upto six flavors of Yogurt without any additional charges.
In 2014 we have planned to generate franchises for all over India. We need better monitoring of product and operations so we will be appointing master franchise at each region or circle defined by company.
We were much focused from the start that in order to build a business that would span the entire country; we had to choose the franchisee route. We as a company want to focus on the R&D of the product, building a brand and maintaining the quality. The franchisee on the other hand can better run their outlets as they would have more local knowledge than the company.
Our product is a part of basic need to human so demand can never get over. When we are ready to supply best product then demand has be on the same quality and quantity. It is a never ending career with well defined profit. But every success requires hard work and we have a defined process of hard work with us.
We are providing 40% and more margins on our products to our franchise. Our franchise model defines process with less operating expenses. This makes our franchise to earn a good and healthy profit on their investment
Founder of Hug Frozen Deliciousness is Mr. Rishabh Oswal. After completing his studies from University of Nottingham he decided to be on the footstep of his family and planned to enter the Foods and Beverages segment and build his own brand as his family already own successful brands in the readymade garment segment by the name of Monte Carlo and Cotton County. His parental business is more into manufacturing and he decided to maintain a link between his product and end users so he decided to start a business where he can have own manufacturing with direct customer interaction and for that F&B industry was the best suitable. He had studied the market of desserts and bakery and decided to come up with a high end product which was lacking in the market. As there are numerous products in the market which can serve your hunger but at a best price no one is here to serve you best quality desserts at a reasonable price. This is how Hug had started. If you talk about inspiration then it is in his blood to cater something new and best in the market. The exposure he had got from studying abroad was very helpful as he knew what was currently trending in countries other than India.