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Parle Products’ latest offering targets the urban health conscious market in India

Parle Simply Good Digestive Range

Parle Products launches the new range of ‘Simply Good’ Digestive Cookies

12th September, 2014: Parle Products, one of India’s pioneers in the biscuit and  confectionary manufacturing segment has announced the launch of its new range  of biscuits – ‘Simply Good’. Created for the health conscious consumer, this range  is about savoring the little joys and eating healthy. Simply Good Digestive Cookies  are available in three varieties – Classic Digestive, Honey & Oats and Apple &  Cinnamon.

 Parle’s Simply Good Digestive cookies are made from the finest wholesome  ingredients and the goodness of natural produce. The biscuits are high in  nutritional value consisting of fibres, oats, pure honey and multi grains. They are a  perfect balance of health and taste, therefore an excellent component for a tea  time snack for every health and calorie conscious individual. The range has been launched following an extensive research to understand what consumers expect from a valued brand today.

Mr. Mayank Shah, Deputy Marketing Manager, Parle Products said, “We have listened closely to what our customers want and are presenting the Simply Good range that are both delicious as well as a healthy. Indian consumers are more aware of their wellbeing and there is an increase in healthy food consumption habits that are becoming a part of our lifestyle. With the Simply Good Range, we are offering our consumers a choice of healthy snacks without compromising on the delectable taste.”

The packaging has been developed by Procreate Branding Solutions in a bright design that brings alive and unifies the brand message ‘Unveiling Simple Goodness’. Parle Simply Good Digestive Biscuits are currently available across India in two packs sizes, the 250 gms packs are available at Rs. 50/- and the 100 gms packs are available at Rs. 20/-.

About Parle Products:

Parle Products has been India’s largest manufacturer of biscuits and confectionery for over 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company.

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