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Powerlook Apparels Opens Two New Stores to Grow its Retail Presence

Powerlook Apparels has opened two new physical locations in Bandra West and Vasai East, Maharashtra, marking an important milestone in the company’s expansion strategy. These stores, which are positioned strategically, mark the start of an ambitious strategy to open 50 locations throughout India by 2027.

The Indian menswear market is expected to grow to a value of Rs 330,000 crore by 2028, according to Statista. With an emphasis on the younger population, Powerlook seeks to capitalize on this expanding market by harnessing the growing desire for smart fashion.

Co-founder of Powerlook Apparels Raghav Pawar stated, “With the opening of these two offline locations in Mumbai, we are starting our expansion adventure. Even though online shopping is still essential, we think physical stores are important because they let buyers experience our products before they buy them. With the opening of these locations, we are improving our customers’ entire shopping experience in addition to our geographic expansion.”

“We have more than 700 SKUs, each one unique, reflecting our dedication to meeting our customers’ demands,” stated Amar Pawar, co-founder and chief fashion designer. We are developing to provide a broad and varied selection of clothing, and we have plans to launch shoes, accessories, and new designs of shirts and trousers.”

“Powerlook’s recent presence on popular online platforms like Myntra and Flipkart is expected to complement the brand’s offline expansion, further strengthening its market position,” said Heena Pawar, Business Head of Powerlook. The company wants to grow at an exponential rate in the next years, bringing its revenue in FY 2023–2024 close to 100 crore. In addition, we just relocated our office into a corporate building with a specialized warehouse, occupying 3500 square feet. We will be putting more of an emphasis on implementing a 360-degree marketing strategy in the near future and exhibiting our products on both our own platform and any marketplace that is out there. Powerlook aims to provide an accessible platform that seamlessly blends innovation and originality, enabling everyone to embrace their inner style icon and leave a lasting impression on the fashion industry.”