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Interviews

Shaping Careers since 1935 : The British Institute

The British Institute is India’s one of the oldest and finest Career building institute.The Institute provides spoken English courses with exclusive course material from Oxford university press and CEFR based assessment.It is Indias no.1 Institute of spoken English franchising.In an interview with Mr. Jayant,the COO of The British Institute,told us that we are the pioneer in Vocational Courses since 1935.

  Elaborate about the inspirational journey of your business?

  We started our business way back in 1935 when British men were running India and since then we have been imparting training in Spoken English classes and other courses.


  Tell us about the USP of your brand and where do you see yourself in next 5 years?

  The USP of our brand are as follows;

  • Pioneer in Vocational Courses Since 1935
  • An ISO 9001:2015 Certified organisation.
  • Ranked amongst TOP100 Franchise opportunities in INDIA 
  • The excellent track record of BIET has been approved by the National Institute of Electronics & Information Technology (NIELIT), Govt. of India for BCC’, CCC, ‘0’ & ‘A’ Level courses. 
  • Partner of NIELIT – Kolkata for NDLM course and Jiban Praman, Delhi.
  • Training Provider of PBSSD, SUDA, Govt. of WB and Directorate of Employment Govt. of WB.
  • Authorised Testing Center of 
  • Exclusive Book Materials from OXFORD University and Audio / Video aids.
  • After completion of courses with us the Students will be assessed by a CEFR based assessment, British Council Aptis and shall receive a Candidate report.
  • English Language Club.
  • Online Classes for English and Govt. Jobs Preparation courses.
  • Online Business Monitoring.
  • Online Mock Test, Evaluation and Certification for all Courses.
  • 25 years of experience in Franchisee Business with Business Partners.
  • A track record of success in providing the highest level of customer service & satisfaction in business.
  • Entrepreneurial excellence with zeal to become successful
  • A Member of the British Council IELTS Partnership Programme.
  • Authorized TOEFL registration centre.
  • Foreign Language Courses like – GERMAN, FRENCH, SPANISH, CHINESE and RUSSIAN.
  • One point Solution for Language Training, Computer Education and Govt. Job Preparation Institution.
  • One cost to avail three product lines in Education vertical.

  How long has the business been franchised and what is your vision for the business?

  Our first franchisee is of 25 years old and still continuing with us which shows the strength and believe in BIET Franchising operations. We would like to join hands with the Educationists of local areas PAN India and strength our network to all over India through these learned Business Partners (Franchisees).


  What kind of training and support do you offer to the franchise?

  We offer  Language Training , Computer Education and Govt. Jobs preparation which is a unique proposition offering 3 products under one umbrella.


  How many centers do you presently have and how many among them are franchisee run?

  We have 76 Center’s running with 2 Company Owned and 74 Franchisee Center’s.


  What are your general thought on the education sector and how can it be improved?

  Education system in India should work like institutions which bring out the Industry ready students to be directly employed to the Corporate however unfortunately still we are unable to do so. The British Institutes as a brand has started this initiative while working with Primary and Secondary schools where we are developing the communication skills of the students right from Primary level of education so that they can be employable after their Graduation. It is very important to have knowledge and improve your communication skill which fills the  gap between education degrees to Job appointments. Most of the Engineering or Non- engineering institutions are not able to bridge this gap.This gap is of the effective communication in English which The British Institutes has mastered while using Oxford University Press content and CEFR based assessment, British Council Aptis product mix in English Language Skill development.


  Please share the franchise facts of your brand with us?

  THE BRITISH INSTITUTES with its vast experience and international exposure, has taken up the challenge to cater to the need of young career aspirants of our country. In THE BRITISH INSTITUTES we have tried to break the cryptic barrier of conventional student and teacher relationship making the environment more cordial for better understanding from both the sides.

It is the mission of THE BRITISH INSTITUTES to spread quality education among the aspirants keeping in mind the individual’s hopes, expectations, emotions, motivation and drives

Commenced Operations

  • Operations Commenced On1950
  • Franchising / Distribution Commenced On 1992
  • Franchise Details
  • UNITS
  • Investment INR 5 lac – 10 lac
  • Franchise/Brand FeeINR 500000
  • Royalty/Commission 25 %
  • Franchise Details
  • Anticipated percentage return on investment30 %
  • Likely pay back period of capital for a unit franchise1-6 Years

PROPERTY DETAILS

  • Type of property required for this franchise opportunity:- Commercial
  • Floor area requirement500 – 2000 Sq.ft
  • Preferred location of unit franchise outlet Any

TRAINING DETAILS

  • Detailed operating manuals for franchiseesYes
  • Franchisee training locationHeadoffice
  • Is field assistance available for franchisee ?Yes
  • Expert guidance from Head Office to franchisee in opening the franchiseYes
  • Current IT systems will be included in the franchiseYes

AGREEMENT & TERM DETAILS

  • Do you have a standard franchise agreement?Yes
  • How long is the franchise term for?3 Years
  • Is the term renewable?Yes

 

 

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