Sanjivani is a well known name in the pharmacy segment of the country providing comprehensive, world class solutions in the field of pharmaceutical retail and distribution. Sanjivani specializes in providing a complete bouquet of products under its store, particularly in the pharmaceutical industry. The brand, backed by NB Marketing Pvt. Ltd. as its parent company specializes in providing Allopathic and Ayurvedic medicines.We were lucky that we could Interview the Director of the Company Mr. Mayank Garg, and get to know more about the brand and why it is a world class brand, trusted by all.
Tell us about the journey of your business? What were the challenges that you faced?
We started with a single store in South Delhi with an aim to provide all medicines under single roof in 2006. At that time getting genuine medicine at fare price with bill was a challenge. We saw the gap and started our first store. Initially things were not so easy but soon we got good response from market and rolled another store in NFC in 2008. Same year we started getting customer’s request for 24 hour as there wasn’t any store in near proximity opened after 10pm. So we made our both stores opened 24×7. After lots of learning and losses we got the path on which we our today in 2010. We were awarded with lots of institutional orders which include Dubai embassy, Tata Projects , Max Healthcare to name few. In 2014 we planned for franchising. We met with lots of consultants and after 1.5 year of our training and model conceptualization we signed our first franchisee in 2015 in Dwarka. By 2017 we were able to get 12 franchisees on board. Same year we were awarded with franchisor of the year. After running those stores successfully we routed our ways to Pan India and within a year we had a network of 40+ pharmacies across India. Recently we are rewarded pharmacy in one of the biggest hospitals in India.
Tell us about an accomplishment you are most proud of?
The accomplishment we are most proud of is that we are the Fastest growing pharmacy chain in franchise format and also the First retail format to execute block chain.
What is unique about your business and where do you see yourself in next 5 years?
There are a lot of things which we uniquely do like-
Single point procurement
No effort to update system for stock received
Unlike other players in market we have all categories of healthcare industry i.e. Allopathic, Ayurvedic, Surgical and Cosmetic
No other company in industry working aggressively for franchise
Commitment for 5 years
N0 royalty from sub franchisee
One of the best software in market providing complete automation and taking pharmacy to next level
Soon to be launched block chain technology, first in world to counterfeit spurious medicines
100% genuine medicines.
We got a very good response from market and we planned to launch 500 stores in next 5 years.
What do you look for in an employee, and what are your responsibilities as an business owner?
People willing to learn something in life and want to grow with company. As a business owner we give equal opportunity to each and every employee and treat everyone ,as part of Sanjivani family.
How much do you think that social media helps you to work more effectively in knowing your audience or knowing what’s new in the market?
The only medium to which people give time these days is social media. Anything good or bad can be circulated through social media. So social media can drive grown of anything these days.Whether you take an example of movie or anything else if an article comes that a movie is bad than that movie won’t last for more than a week on box office,this shows the power of the social media.
What would be your suggestion to the budding entrepreneurs?
Be patient while taking decision and after taking decision. No business grew overnight. Business is something which grows with trust- trust in customers mind, trust in vendors mind. Older you are in business bigger you can achieve. So start today to get seasoned and older in business.