World of Virendra Sehwag- VS & Barcelona

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Virender Sehwag aka Viru,is a former Indian cricketer. Widely regarded as one of the most destructive batsmen of all time, Sehwag played as an aggressive right-handed opening batsman and also bowled part-time right-arm off-spin. He is the former captain of India, former captain of Delhi Daredevils and former captain of Delhi Ranji Team. Sehwag holds multiple records including the highest score made by an Indian in Test cricket. Sehwag also holds the distinction of being one of four batsmen in the world to have ever surpassed 300 twice in Test cricket, and the only one to score two triple centuries and take a five-wicket innings haul.
Viru has recently launched his brand "
World of Viru", his branded merchandise VS & BARCELONA
We  had an interview with Mr.Jaimin Gupta from World of Viru

Start by telling us why have you picked this sector, and how has your journey been so far?

 Sports industry is one of the fastest growing industry in India, with people more focusing on being healthy and fit. This change in the people widens market for sportswear and sports equipment. We have recently launched the brand and seen confident approach from franchises and customers.

Tell us about the USP of your brand and where do you see yourself in next 5 years?

VS provides good quality, Comfortable and technical products at affordable pricing. The USP itself will drive the brand to great heights. Unique minds behind the brand are continuously working on to provide technical expensive products at cheaper price to our customers with the same quality.

With Virender sehwag on board, Within 5 years we will be having a a large no of loyal customer base with more than 200 stores in channel network. We want our customers to feel the ease of playing while wearing VS sport wear.

How long was the business operating before it became a franchise network and how long has the business been franchised?

 We launched the franchise model with the first sore itself. Brand was launched on 17th march 2020

What kind of training and support do you offer to the franchise?

Sales executives training support. Store management. Finance and Accounting management for store. Inventory management. We train franchise to deal with every management part.

Further, Company supports with Software, Branding, Marketing, In-store branding, Hoarding, Influencer marketing. Digital marketing in a radius of 7 km of the store, Celebrity live session from the store.

How do you see the future of the industry you are in and what are your future strategies?

 Sports has a great future in India. Mass level marketing, Target customer marketing, Efficient sports equipment, More comfortable clothing line, Affordable pricing.

How many outlets do you plan to open in this financial year?

We plan to open 50 outlets.

Please share the franchise facts of your brand with us? 

  • Franchise can have hustle free business, as company will support with every division of franchise store.
  • 100% stock correction.
  • Attractive brand name to get good walking and sales in the store.
  • Affordable pricing of products.
  • Great minds to drive the vision of brand.

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